FreeWheel Video Monetization Report

Q1 2011 Report

As online video viewing continues to grow, signs it complements (not steals from) TV.

FreeWheel, founded in 2007, manages ad sales rights and serves ads into the U.S. and abroad on wired and wireless Internet devices. Its flagship product, Monetization Rights Management® (MRM) solves a crucial issue for producers and distributors of professional video content: ad sales rights management as video is consumed on a multiplicity of devices beyond the traditional confines of the television.

The data in this Q1 2011 report comprises 10 billion video views and 5.5 billion video ad views and is one of the largest pools of data available on the usage and monetization of professional video content. 

In this quarterly report, we continue to report on ad placements used and content monetized, but introduce the variables of mobile video viewing and day of week.

A few statistics

  • Day-of-week video viewing: Video views spike an average of 13% on Saturdays over lowest day of the week, Tuesday
  • Aligning ad length with content length: :30 ads are 5x more likely to appear in long-form content than short-form content
  • Mid-rolls continue dominance: Mid-roll ads have the highest completion rates (94%) and volume grew 30% over Q4

Recent News

Users Accept More Video Ads 02.16.12 | MediaPost A&E Spins FreeWheel For Mobile Ads On Apple Devices 02.10.12 | Multichannel News Is There A Future For The Upfront In An IPTV World? 01.23.12 | TVexchanger.com

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