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FreeWheel Video Monetization Report

Q3 2014 Report

The paramount importance of digital video to the future of TV and entertainment has become indisputable. New digital-only offerings by TV networks, a dramatic increase of streaming device sales, ever-expanding screen sizes, media conglomerates purchasing digital-first Publishers, and a new generation of platform-agnostic millennial viewers coming of age – all continue to drive advertising dollars to digital channels.

In exploring the trends in the digital television industry, we observed the following:

 

Q4 2013 Report

 

  • Live viewing was up 214% year-over-year, driven by significant growth in sports streaming and news simulcasts
  • Monetization continues to move cross-platform, with 27% of video ad views coming outside desktop and laptop environments
  • Viewers are seeing more TV-like ad experiences on long-form content, yet completion rates remain high
  • The UK market is more aggressive than the US with regards to monetizing long-form content and less aggressive with regards to using pre-rolls on short-form content

 

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.

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