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FreeWheel Video Monetization Report

Q3 2012 Report

The data in this report comprises almost 14 billion video views and more than 10.7 billion video ad views during the quarter and is one of the largest pools of data available on the usage and monetization of professional video content.

As such, the data gives valuable insight into both consumer behavior with this type of content and how brand advertisers are employing it.

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Q3 2012 report, we continue to report on content monetized, monetization related to content length, and the growth of non-PC/Mac video consumption and monetization.

FreeWheel, founded in 2007, manages ad sales rights and serves ads into the U.S. and abroad on wired and wireless Internet devices. Its flagship product, Monetization Rights Management® (MRM) solves a crucial issue for producers and distributors of professional video content: ad sales rights management as video is consumed on a multiplicity of devices beyond the traditional confines of the television.

A few statistics

  • Viewers are watching more rights-managed content online, resulting in 17% year-over-year growth rates
  • Long-form content continues to carry the heaviest ad loads, but even with these ad loads, long-form content boasts the highest video ad completion rates of any length of video
  • On-demand video viewing is increasingly an everywhere experience with viewing on non-PC/Mac devices more than tripling since Q3 2011
  • Apple devices make up more than 60% of all non-PC/Mac video viewing, but Android devices have seen major gains in the past several quarters

 

Why FreeWheel?
Why FreeWheel

We build technology to make sure those in TV, movies, music, and sports profit from their professional content.

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