FreeWheel Video Monetization Report

Q3 2011 Report

Online video is continuing on its path to generating revenue much like television, with video ad view growth rates outpacing video view growth rates since the first time we produced this report in Q3 2010.

The data in this Q3 2011 report comprises 11.7 billion video views and over 7 billion video ad views and is one of the largest pools of data available on the usage and monetization of professional video content. 

In this report, we continue to report on content monetized, ad placements used, ad length, and video length. In addition, we examine the data by hour of day to report on how new definitions of "primetime" television are emerging based on different content lengths and devices in use.

FreeWheel, founded in 2007, manages ad sales rights and serves ads into the U.S. and abroad on wired and wireless Internet devices. Its flagship product, Monetization Rights Management® (MRM) solves a crucial issue for producers and distributors of professional video content: ad sales rights management as video is consumed on a multiplicity of devices beyond the traditional confines of the television.