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FreeWheel Video Monetization Report

Q2 2014 Report

The resounding popularity and explosive growth of premium digital video is further evidence that we are in the midst of another golden age of TV. Not only did Q2 2014 see growth across formats, categories, and platforms, we also saw several trends that tell a familiar story: TV is TV and viewers can’t get enough of it.

In exploring the trends in the digital television industry, we observed the following:


Q4 2013 Report


  • Live viewing grew 201% year-over-year drive by sports
  • Ad views on OTT devices up 236% year-over-year
  • Viewers are seeing more ads per commercial break, yet completion rates remain high
  • The UK market is highly skewed toward long-form and cross-device viewing


The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.


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