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FreeWheel Video Monetization Report

Q2 2012 Report

The data in this report comprises almost 12.5 billion video views and over 10.1 billion video ad views during the quarter and is one of the largest pools of data available on the usage and monetization of professional video content. 

As such, the data gives valuable insight into both consumer behavior with this type of content and how brand advertisers are employing it.

The advertiser demand for ad placements in professional digital video content is growing so rapidly that for the second consecutive quarter its growth outpaced the growth of video viewing.

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.

In this Q2 2012 report, we continue to report on content monetized, positioning of the ads, completion rates based on placements, and the growth of non-PC/Mac video consumption.

FreeWheel, founded in 2007, manages ad sales rights and serves ads into the U.S. and abroad on wired and wireless Internet devices. Its flagship product, Monetization Rights Management® (MRM) solves a crucial issue for producers and distributors of professional video content: ad sales rights management as video is consumed on a multiplicity of devices beyond the traditional confines of the television.

A few statistics

  • The market for video advertising continues to expand at a faster rate than the viewing of content
  • Video ad loads in long-form content (20+ minutes) and mid-form content (5-20 minutes) continue to increase, inching closer to broadcast television
  • Despite increased video ad loads, video ad completion rates for all content lengths increased since Q1 2012
  • Video content is increasingly consumed outside the confines of the PC/Mac environment. Video views from devices such as smartphones, tablets, and gaming consoles topped one billion in Q2 2012, doubling since Q1 2012


Why FreeWheel?
Why FreeWheel

We build technology to make sure those in TV, movies, music, and sports profit from their professional content.

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