The data in this report is one of the largest available on the usage and monetization of professional, rights-managed video content, and in 2012 comprised over 53 billion video views.
As such, the data gives valuable insight into both consumer behavior with this type of content and how brand advertisers are employing it.
The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.
In this Q1 2013 report, we report on two broad market segments, both focused on premium online video: Linear + Digital and Digital Pure-Play.
OTT Ad Views Triple | WARC
Continuing Shift to Mobile | The Institute of Direct and Digital Marketing
Where the Viewers Are, Where the Ads Are: FreeWheel Q2 ’14 Report | OnlineVideo.net