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FreeWheel Video Monetization Report

Q1 2013 Report

The data in this report is one of the largest available on the usage and monetization of professional, rights-managed video content, and in 2012 comprised over 53 billion video views.

As such, the data gives valuable insight into both consumer behavior with this type of content and how brand advertisers are employing it.

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.

In this Q1 2013 report, we report on two broad market segments, both focused on premium online video: Linear + Digital and Digital Pure-Play.


Q1 2013 Report

Key Findings

  • Total video views increased 30% year over year, driven by Digital Pure-Play networks
  • Digital Pure-Play drove almost 85% of its Q1 video views through syndication
  • For the industry as a whole over the past year, non-desktop video viewing increased 6x, reaching almost 20% of video views



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