Online video is continuing on its path to generating revenue much like television, with video ad view growth rates outpacing video view growth rates for the second quarter in a row.
The data in this Q1 2012 report comprises over more than 11.6 billion video views and more than 8.7 billion video ad views during the quarter and is one of the largest pools of data available on the usage and monetization of professional video content.
The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.
In this report, we continue to report on content monetized, ad format growth rates, the dynamics of non-PC/Mac video consumption, and are now releasing data on game console video viewing.
FreeWheel, founded in 2007, manages ad sales rights and serves ads into the U.S. and abroad on wired and wireless Internet devices. Its flagship product, Monetization Rights Management® (MRM) solves a crucial issue for producers and distributors of professional video content: ad sales rights management as video is consumed on a multiplicity of devices beyond the traditional confines of the television.