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FreeWheel Video Monetization Report

Full Year 2012 Report

The data in this report comprises almost 15 billion video views and more than 13.5 billion video ad views during Q4 2012 and is one of the largest pools of data available on the usage and monetization of professional video content.

As such, the data gives valuable insight into both consumer behavior with this type of content and how brand advertisers are employing it.

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Full Year 2012 report, we continue to report on content monetized, monetization related to content length, and the growth of non-PC/Mac video consumption and monetization.

FreeWheel, founded in 2007, manages ad sales rights and serves ads into the U.S. and abroad on wired and wireless Internet devices. Its flagship product, Monetization Rights Management® (MRM) solves a crucial issue for producers and distributors of professional video content: ad sales rights management as video is consumed on a multiplicity of devices beyond the traditional confines of the television.

A few statistics

  • Video ad volume spiked 47% year over year, fueled by holiday spending and increased ad loads
  • Despite higher ad loads, video ad completion rates are at an all-time high across content lengths
  • Use of the 15-second video ad has decreased steadily over the past four quarters while the 30-second ad gained share

 

Recent News

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Continuing Shift to Mobile | The Institute of Direct and Digital Marketing

Where the Viewers Are, Where the Ads Are: FreeWheel Q2 ’14 Report | OnlineVideo.net

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