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FreeWheel Video Monetization Report

Q2 2013 Report

The dataset used for this report is one of the largest available on the usage and monetization of professional, rights managed video content, and in Q2 2013 comprised over 18 billion video views.

This quarter includes more analysis of how Linear+Digital companies compare to Digital Pure-Play companies in monetizing content.

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.

 

Q1 2013 Report

Key Findings

  • Video views increased 38% year over year, with healthy growth from both Linear+Digital and Digital Pure-Play publishers
  • Long-form ad loads for Linear+Digital rose 12% year over year, while mid and short-form ad loads remained flat.
  • Digital Pure-Play drove over 80% of ad views from short-form content, while Linear+Digital has released and monetized a more diverse content mix.
  • Thirty second ads now comprise almost 50% of all ad views with viewers completing :15 and :30 second ads at nearly identical rates.
  • Tablets and OTT devices are more aligned with TV style viewing habits, with long-form content generating approximately 45% of total ad views.

 

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