Papers
Need some light reading?
Ok, it’s not light reading. But here we have captured our thoughts on some of the biggest challenges plaguing the world of converged video. These reports and thought papers endeavor to offer guidance on industry trends, best practices, case studies based on what we’ve seen work, and our point of view on the video landscape.
Reports
Q3 2011
FreeWheel Video Monetization Report
In this quarterly report, we continue to report on content monetized, ad placements used, ad length, and video length. In addition, we examine the data by hour to report on how new definitions of “primetime” television are emerging based on different content lengths and devices in use.
FreeWheel Case Studies
- Business Services: Revenue Operations Assessment PDF05.15.11 Read about how our Business Services team conducted a systematic organizational analysis for one of the largest sports entertainment companies on a quest for efficiency.
FreeWheel Papers
- Making Money from Mobile Content PDF 07.18.11A guide for successfully syndicating professional content to mobile devices.
- Balancing Standards with Innovation PDF 03.10.11A look at how reaching scale in video is achievable through standardized innovation.
- Making Online Video More Like Television PDF 07.12.10An ad-supported view of TV Everywhere
- Advertising in Live Content with MRM PDF 07.12.10Using MRM to Deliver Advertising in Live Content Streams
Why FreeWheel?
We build technology to make sure those in TV, movies, music, and sports profit from their professional content.
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