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The $1.5 billion U.S. online-video ad market is starting to look more like its cousin, the TV ad business.  Conversely, TV ads - spending on which is expected to reach $65.5 billion in the U.S. in 2010 - are getting more Web-like.  The lines will certainly blur further as new services pipe Internet video onto bigger TV screens, where longer commercials are the norm.  Here's a look at the confluence. -- Jessica E. Vascellaro