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Web Video Companies Leaving Tons of Cash on the Table

FreeWheel CEO says digital players could quadruple their ad output

June 3, 2013 by Mike Shields

"FreeWheel sees a lot. The company helps power video content management and ad decisions for a number of big media companies, including Fox, NBCU, Turner [Broadcasting System], Vevo and AOL.

As a result, the company has a unique vantage point when it comes to the Web video space, providing it with insight into consumption patterns and ad trends. Adweek talked to Doug Knopper, FreeWheel's co-founder and CEO, about the state of streaming, the differences between traditional and digital companies, and the post-NewFront ad market.

Read the full interview ad AdWeek.

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