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TV Everywhere Clicks, Authenticated Video Views Soar 217%

December 3, 2013 by Gavin O'Malley

"Since the inception of TV Everywhere, critics could confidently claim that the authentication of subscribers on non-TV devices was failing to materialize. Over the past year, however, authenticated video viewing grew 217% -- and now comprises 14% of all ad views on long-form content.

Clearly, the data from FreeWheel is “an indication that TV Everywhere is becoming a reality,” said Brian Dutt, manager of advisory services at FreeWheel."

Read the ful story at MediaPost.

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