12.05.13 View full article at MediaPost
December 3, 2013 by Gavin O'Malley
"Since the inception of TV Everywhere, critics could confidently claim that the authentication of subscribers on non-TV devices was failing to materialize. Over the past year, however, authenticated video viewing grew 217% -- and now comprises 14% of all ad views on long-form content.
Clearly, the data from FreeWheel is “an indication that TV Everywhere is becoming a reality,” said Brian Dutt, manager of advisory services at FreeWheel."
Read the ful story at MediaPost.