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Shorter Videos Drive Growth in Viewing - Will Ads Follow?

June 5, 2013 by Daisy Whitney

"TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos. Consider these findings from the most recent FreeWheel report on video consumption habits. The video advertising technology company analyzed ads and views across its network of sites and customers in the first quarter of 2013 and found that for that period video views grew 30% compared to the year-ago period, driven in large part by viewing growth in digital-only programming, which consists mostly of short-form videos. FreeWheel’s customers include both digital-only and linear networks such as Crackle, A&E, Turner [Broadcasting System], Fox and others."

Read the full story at MediaPost.


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