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NewFronts: AOL Bets on Star Wattage to Win TV Ad Dollars

April 30, 2013 by Todd Spangler

"...As part of trying to wrest coin away from TV ad budgets, AOL has teamed up with FreeWheel and Mediaocean on a system that promises to let media buyers extend existing TV buying workflow and systems to reach AOL premium video auds. Companies’ joint solution is FourFronts, which lets online-video publishers sell to TV media buying agencies directly."

Read the full story at Variety.


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