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Further Empowers Largest Entertainment Companies to Manage Ad Sales Rights, Forecast Inventory, Deliver Ads, and Analyze Performance of Professional Video Content

SAN MATEO, CA--(Marketwire - Jun 14, 2011) - Video technology company, FreeWheel, today released version 4.0 of its flagship product, Monetization Rights Management® (MRM). Version 4.0 is the first in a series of upcoming releases that will enable FreeWheel customers -- the world's largest media and entertainment companies -- to better manage, scale, and profit from their professional video businesses.

FreeWheel clients will benefit from a fully refreshed UI, unifying the look, feel, and ease-of-use for all three of FreeWheel's technology products: MRM, MRM Analytics (MRMA), and Revenue & Payments Management (RPM).

MRM 4.0 highlights:

• Ad Campaigns: enhanced filtering methods that make searching for and editing campaigns much more efficient.
• Alerts: clear attention to alerts, campaign status, and system messaging that allows the system to deliver timely, highly visible, proactive communication.
• Inventory Management: improved workflow for advertiser, agency, partner, and inventory management to ensure that item details and MRM's inventory and rights management tools are easier to use than ever.

Upcoming 2011 releases will include:

• Trafficking: reduced time and effort involved with trafficking ad campaigns; traffic entire insertion orders in a matter of clicks.
• Diagnostics: better diagnostic tools and alerts for traffickers to troubleshoot delivery issues (and subsequently prevent them going forward).
• Workflow: improved workflow, dashboards and filtering to help traffickers build custom, personalized views of their campaigns.

"We have always worked very closely with our customers to figure out what product enhancements make the most sense for them," said Jon Heller, Co-founder & Co-CEO, FreeWheel. "I am confident that MRM 4.0 and the coming releases will both meet and anticipate future needs for realizing the most revenue possible from their professional content."

MRM is FreeWheel's flagship product. It empowers the largest content owners and distributors to successfully manage advertising sales rights, produce accurate inventory forecasts, deliver yield-optimized ads, and analyze video business performance -- across any device, anywhere the video appears.

MRM launched in January of 2008 and is used today by major entertainment companies including: Turner, FOX, VEVO, ESPN, Discovery and more. They rely on MRM to help them run profitable, scaled content businesses across a multiplicity of devices. For more information, visit http://www.freewheel.tv/technology/mrm/.