01.31.13 View full article at Advertising Age
January 31, 2013 by Jeanine Poggi
"DIRECTV is tapping FreeWheel to power advertising on its TV Everywhere platform.
Later this year, FreeWheel's video ad server will allow DIRECTV to insert commercial breaks, like those on traditional TV, anywhere video lives. The technology will allow DIRECTV to insert ads into its TV streams on the web, much like it does for linear satellite TV.
DIRECTV also took an undisclosed equity position in FreeWheel, allowing it to leverage FreeWheel's findings and be closer to the development process."
Read the full story at AdAge.com.