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Apple Continues to Dominate Mobile Video Viewing, with 60% Occurring on iOS Vs. 32% on Android

February 12, 2013 by Darrell Etherington

"A new study from video monetization company FreeWheel today reveals that the mobile video market grew from 2 percent in 2011, to 12 percent of overall online videos watched in 2012. That’s a huge increase, and the main benefactor of that jump is Apple, whose iOS mobile OS grew its share of total mobile video views to 60 percent, compared to Android’s 32 percent take of all mobile views.

Both platforms experienced considerable gains in terms of overall video viewing volume, with 30 percent growth in viewing of online videos on non-PC/Mac devices occurring between Q3 2012 and Q4 2012 alone. Apple’s strong lead is dues to its dominance in the tablet market, where FreeWheel says Android has yet to field a competitor that can truly make a dent in its overall share. The iPad accounted for 24 percent of the overall iOS total, with the iPhone taking 30 percent and iPod touch devices accounting for the remaining 6 percent of its overall share. FreeWheel didn’t break out Android smartphone vs. tablet traffic, and instead just noted that tablet traffic was minimal."

Read the full story at TechCrunch.

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