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Amazon’s Potential Streaming Media Play Could Strengthen FreeWheel Relationship

March 28, 2014 by Kelly Liyakasa

"StreamingAmazon’s rumored development of an ad-supported, free streaming media service, reported first by the Wall Street Journal Thursday, but subsequently denied by a company spokesperson, could solidify its relationship with FreeWheel.

FreeWheel is a video ad platform used by Comcast and Amazon among others. When Comcast announced its intent to acquire FreeWheel earlier this month, analysts and industry insiders wondered whether Amazon would continue using it."

Read the full story at Ad Exchanger.

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