FreeWheel Integrates Adap.tv for Programmatic TV Ad Trial05.30.14 | VideoNuze FreeWheel is integrating Adap.tv's programmatic reserved technology with its FourFronts solution, so advertisers can use their proprietary data to buy select online video ad inventory from premium content providers.
FreeWheel, Adap.tv team for Programmatic Advertising05.30.14 | RapidTVNews FreeWheel and Adap.tv have announced plans for the integration of Adap.tv's programmatic reserved technology into FreeWheel's FourFronts marketplace, enabling advertisers to purchase premium digital television from publishers using proprietary data.
Adap.tv, FreeWheel Connect on Programmatic Ad Test05.29.14 | Multichannel News FreeWheel said it will integrate Adap.tv’s programmatic reserved technology into its FourFronts marketplace as it prepares to help ad buyers and sellers test out Web-style automated advertising processes on online-delivered premium video.
FreeWheel, Adap.tv Partner, Will Collaborate on FourFronts Marketplace05.29.14 | MediaPost FreeWheel and AOL’s Adap.tv on Thursday announced a partnership that will see Adap.tv’s demand-side platform (DSP) integrated into FreeWheel’s “FourFronts” private marketplace.
WATCH: FreeWheel’s Brian Dutt on the Outlook for Mobile Video05.21.14 | Adotas We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry... In this segment, Dutt discusses the current proliferation of mobile video and what factors will determine its future growth.
Authenticate This! TV Everywhere Viewing Made Big Strides In Q105.19.14 | Multichannel News Authenticated, TV Everywhere services are still building an audience as operators and programmers look to ease the sign-on process and expand the amount of content available, but usage of these services made serious strides in the first quarter, according to FreeWheel’s Video Monetization Report Q1 2014.
Who’s Buying Online Video Ads? FreeWheel Has the Answers05.18.14 | OnlineVideo.net Online video ads are selling, but who’s buying them? According to a report by online video monetization company FreeWheel, the answer is different than for other types of online advertising.
WATCH: FreeWheel’s Brian Dutt on Digital Video Content Trends05.16.14 | Adotas We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry... In this segment, Dutt discusses digital video as an extension of TV advertising and programming, as well as a medium of its own.
Week in Review: FreeWheel Seeing a Shift towards Authenticated Viewing, TV’s Outpacing PCs for Video05.16.14 | Video Ad News FreeWheel found that over 29 percent of long-form and live viewing is happening behind authentication walls, resulting in a significant 436% growth year-over-year. FreeWheel says that authenticated viewing opportunities for advertisers to better customise and share their brand messages with viewers across all screens and in the living room.
FreeWheel: Digital TV Market will Evolve in 201405.16.14 | Advanced Television FreeWheel has published its video monetisation report for Q1 2014 which has identified a huge shift in...
In A Nutshell? FreeWheel’s Monetization Report Sees Big Trend In Long Form05.16.14 | MediaPost FreeWheel’s usually-revealing quarterly analysis of video and video ad viewing shows that authenticated viewing continues to skyrocket, particularly in long-form and live. Its new Monetization Report says that 29% of long-form and live viewing is now coming from authenticated sites, up an astonishing 438% from a year ago. The report is based on analysis of more than 75 billion ad views.
ABC Goes Programmatic as First Partner for New FreeWheel Programmatic Offering05.14.14 | Video Ad News Disney/ABC and FreewheelABC have announced they are to launch a programmatic sales initiative that will allow marketers use their own data and make automated buys in a new private marketplace. The broadcaster will be the launch partner for a new programmatic initiative from FreeWheel, ‘FourFronts Programmatic’, which will see their FourFronts marketplace opened up to programmatic demand.
CMO Today: ABC Tests Programmatic05.14.14 | Wall Street Journal While ABC unveiled its fall schedule yesterday for advertisers, the network made waves in the digital video world as well when it announced plans to test selling some of its online video ad inventory programmatically via a new exchange platform powered by the tech company FreeWheel, reports WSJ’s CMO Today.
ABC to Launch Big Data Ad Trial: Network to Offer Limited Number of Upfront Advertisers Acces05.13.14 | TVTechnology ABC will be the first media company to offer premium video through FreeWheel’s solution, called FourFronts Programmatic. FreeWheel provides digital inventory management and ad-serving solutions to ABC and other broadcast and cable TV networks. Their new FourFronts Programmatic tool connects ad seller inventory systems with ad buyer demand-side platforms. It also creates safeguards for publishers to ensure that automated transactions are handled transparently.
ABC Steps into First-Ever Programmatic Video Trial for 2014 Upfront05.13.14 | Timed to coincide with the beginning of the TV upfront market, ABC is starting up a first-of-its-kind programmatic video sales trial. ABC will work with FreeWheel in launching a sell-side marketer/agency service in a test to be conducted this summer.
ABC Edges Toward Programmatic in Test of Data-Driven Buying for Digital Video05.13.14 | Advertising Age ABC will be the first media company to offer video inventory through a new Freewheel product called FourFronts Programmatic, which connects ad sellers' inventory systems with ad buyers' demand-side platforms.
NBCUniversal and FreeWheel Expand Partnership for Video-On-Demand Dynamic Ad Insertion05.06.14 | PR NewsChannel NBCUniversal announced the expansion of its partnership with FreeWheel
Longform Video Gets Most Ads, but Shorts Get the Audiences: Report05.05.14 | Deadline Long-form videos continue to grab the most online advertising. But creators who want to build big audiences also need short content, according to a report from Freewheel, an ad-monetization tech company. ”Long-form (content) leads the way,” said Brian Dutt, director, advisory services for Freewheel, who presented the company’s quarterly report on online video and advertising trends this morning at Digital Hollywood in LA.
Viewability Gets Approval for Display, But is it Ready for TV?04.08.14 | AdExchanger "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jon Heller, co-CEO and co-founder at FreeWheel.
Amazon’s Potential Streaming Media Play Could Strengthen FreeWheel Relationship03.28.14 | Ad Exchanger StreamingAmazon’s rumored development of an ad-supported, free streaming media service, reported first by the Wall Street Journal Thursday, but subsequently denied by a company spokesperson, could solidify its relationship with FreeWheel.
Everything Becomes Television; FreeWheel Points to How Online Content is Going That Way02.28.14 | MediaPost The new FreeWheel Video Monetization Report for the Q4 of 2013 shows a pretty neat demarcation of what kind of video people are watching on what kind of devices.
Exclusive: Digital Ad Views In Long-Form Video Up 86%02.27.14 | Broadcasting & Cable People viewing TV online are watching more commercials, which in turn is making more content available, according to a new report by FreeWheel.
Boom! As Mobile Video Ads Explode, Hollywood Cashes In02.27.14 | USA Today Web ads on long-form entertainment – including live sports and music events, movies and recorded network TV shows – surged 86 percent in the fourth quarter from a year earlier, according to a new report from FreeWheel
FreeWheel Q4 ‘13 Report: Live Video Now Accounts for 10% of Ad Views As TV Everywhere Surges02.27.14 | VideoNuze FreeWheel has released its Q4 '13 video monetization report, revealing among things, that ads viewed in live streaming jumped 148% vs. Q4 '12
Connecting Amazon to Customers One Ad at a Time02.11.14 | BloombergTV Doug Knopper, co-CEO at FreeWheel, discusses his company’s role in helping Amazon to unveil their new video strategy and the challenge of tailoring ads to e-commerce sites on Bloomberg Television’s “Bloomberg West.”
Amazon Works with FreeWheel for On-Site Video Advertising02.07.14 | Streaming Media By inserting product information and how-to videos into relevant search results, Amazon wants to enhance the shopping experience.
Amazon’s Deal with FreeWheel Opens Many Video Advertising Options02.06.14 | VideoNuze Yesterday, FreeWheel quietly announced that it's powering video ads for Amazon. Though the announcement was light on details, anytime Amazon moves into a new space, as it's doing with video ads, it's noteworthy.
Amazon Ramps Up Its Video Advertising Business02.05.14 | FastCompany The Online Retailer Partnered with FreeWheel to Roll Ads into its Short-Form Video
Amazon Lays Foundation for Giant Video Advertising Business02.05.14 | re/code Amazon is shedding a little more light on where it hopes to take the ad business. It is announcing that it has inked a deal with video ad company FreeWheel to provide the technology for Amazon to build out its video advertising business.
FreeWheel, comScore Partner To Make Online Video Buying More Like TV12.19.13 | MediaPost Video ad platform FreeWheel today announced it has partnered with comScore to bring comScore’s validated Campaign Essentials (vCE) and validated Media Essentials (vME) to FreeWheel’s platform.
TV Everywhere Clicks, Authenticated Video Views Soar 217%12.05.13 | MediaPost Since the inception of TV Everywhere, critics could confidently claim that the authentication of subscribers on non-TV devices was failing to materialize. Over the past year, however, authenticated video viewing grew 217% -- and now comprises 14% of all ad views on long-form content.
Online Video Up, Shifts From Linear TV To Mobile, TV Everywhere09.12.13 | MediaPost Across video channels, publishers continue to experiment with the right balance of content and advertising. Year-over-year, long-form ad loads for traditional-cum-digital publishers rose 12%
Nielsen And FreeWheel Expand Online Campaign Ratings Partnership08.08.13 | AdWeek Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients.
Shorter Videos Drive Growth in Viewing - Will Ads Follow?06.06.13 | Media Post TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos. Consider these findings from the most recent FreeWheel report on video consumption habits.
Web Video Companies Leaving Tons of Cash on the Table06.03.13 | AdWeek FreeWheel CEO says digital players could quadruple their ad output
Encoding.com’s Vid.ly Integrates with FreeWheel to Monetize Cross-Platform Video05.24.13 | TechCrunch Encoding.com now providing a way to monetize those videos, thanks to an integration with ad delivery platform FreeWheel
Study Shows Short-Form and Syndication Are Critical for Video Ad Growth05.23.13 | VideoNuze There's a lot of excitement about online, ad-supported access to TV programs and for the first time, FreeWheel breaks down its data by Linear + Digital content providers and Digital Pure-Play.
FreeWheel Co-CEO Jon Heller Explains FourFronts, the TV-Video Hybrid Buying Service05.07.13 | Video & TV Advertising News One of the highlights of last week’s Digital Content New Fronts in the US was the announcement that FreeWheel and Mediaocean are to start working together to unify the TV and video buying process with FourFronts, which enables publishers to sell to TV media buying agencies through existing workflow and systems. VAN caught up with Jonathan Heller, FreeWheel’s Co-CEO, to find out about the partnership works, which markets the service will be available in, and the FreeWheel business model."
NewFronts: AOL Bets on Star Wattage to Win TV Ad Dollars04.30.13 | Variety As part of trying to wrest coin away from TV ad budgets, AOL has teamed up with FreeWheel and Mediaocean on a system that promises to let media buyers extend existing TV buying workflow and systems to reach AOL premium video auds.
You Are Watching More Web Video Ads Than Ever02.15.13 | All Things D Distributors keep adding more of them, and they are bumping up their length, too. And the people who watch Web videos seem ok with that. A new report from Web video ad manager Freewheel, which works with many of the biggest players in the business, lays out the story in 3 simple charts.
Apple Continues to Dominate Mobile Video Viewing, with 60% Occurring on iOS Vs. 32% on Android02.12.13 | TechCrunch A new study from video monetization company FreeWheel today reveals that the mobile video market grew from 2 percent in 2011, to 12 percent of overall online videos watched in 2012.
DIRECTV Taps FreeWheel to Power Ads In ‘TV Everywhere’ Service01.31.13 | Advertising Age FreeWheel's video ad server will allow DIRECTV to insert commercial breaks, like those on traditional TV, anywhere video lives.
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