News

TV Everywhere Heating Up Dog Days of Summer

08.03.10 | FierceIPTV

Last week, Turner Broadcasting System announced it was going live with a TV Everywhere play with Verizon FiOS TV, giving Verizon's customers access to TBS and TNT content 24 hours after they air on regular TV. And, true to form, it can be accessed either from the TBS TV Everywhere website, the TNT TV Everywhere website, or through Verizon's own TV Online site. The programming is now available with the help of both Adobe Systems Incorporated and FreeWheel.

FreeWheel Lands Univision and Scales Up for Live Events

07.23.10 | VideoNuze

FreeWheel, the video ad management and monetization provider, is announcing this morning that it has landed Spanish-language broadcaster Univision as its latest customer. In the past year, Univision has become one of the most active broadcasters involved with online video, signing a deal to move a large amount of its content to YouTube for distribution...

AlwaysOn Announces Top 250 Most Promising Companies in Tech

07.19.10 | PR Newswire

FreeWheel named "Digital Media" category winner in the AlwaysOn awards for 2010 among 35 other companies and several video ecosystem partners.

Advertising in the New Online World

07.14.10 | WSJ.com

The Internet is quickly moving from words and pictures into the video age, which is changing the dynamics of how content is viewed, as well as the screen on which it is displayed. I caught up with Doug Knopper, CEO of U.S.-based ad inventory management company FreeWheel, to discuss how advertising will be produced and consumed in the new online video world. The company’s services allow the management of ad sales rights, ad inventory, deciding where an ad will be shown (pre-roll, mid-roll, post-roll or overlay banners), and work out revenue sharing.

More than $247.1 Million Was Raised by Private Video-related Companies in Q2’10

07.06.10 | VideoNuze

Q2 '10 was another strong quarter of financings for private video-related companies, with at least 18 companies raising more than $247.1 million according to public sources I track. Once again the group was dominated by technology-focused firms rather than those involved with content.

FreeWheel Expands Monetization Rights Management Platform

06.09.10 | MediaWeek

FreeWheel, a fast growing technology firm which helps media companies manage their online video advertising efforts, wants to do the same thing on every digital platform under the sun—from the iPad to Android cell phones. The company on Wednesday (June 9) is set to announce that its core Monetization Rights Management product will support HTML5, Android, Cocoa, Flash, and Silverlight. That means that FreeWheel will be able to deliver and manage video ads on PC’s, mobile devices, mobile applications, connected TV’s, and of course devices like Apple’s iPad—which famously doesn't support Flash, the most popular Web video technology.

Need Talent? Why China Is (Still) Land of Opportunity

05.18.10 | AdvertisingAge

There's been heated discussion in recent months regarding how U.S. businesses (namely Google) can, should and actually do operate in China. What's been lost in the rhetoric and debate is China's overall increasing attractiveness to entrepreneurs, as it has become a marketplace for driving innovation.

Brightcove and FreeWheel Team Up for HTML5 Solution

05.12.2010 | Mashable

Brightcove and FreeWheel are announcing a partnership today that will bring better ad-management and tracking data to publishers that want to utilize HTML5 video.

Video Ad Startup FreeWheel Raises $16.8M from Turner, Disney, and Others

04.26.2010 | TechCrunch

Video advertising company FreeWheel has raised $16.8 million in funding from Disney's Steamboat Ventures, and existing investors including Turner Broadcasting System, Battery Ventures, and Foundation Capital. The company also announced formalized agreements with ESPN and Discovery Communications.

FreeWheel on CNBC Discussing the “New Media Meat Market”

3.10.10 - Airtime 11:53am ET | CNBC

CNBC covers the Montgomery Tech Conference, discusses how FreeWheel is one of the most sought-after companies present.

FreeWheel Launches Partner Program to Place Online Video Ads Everywhere

3.4.10 | NewTeeVee

FreeWheel has made a name for itself by helping publishers to run ads against their videos no matter where they are seen, whether they appear on a publisher’s own web site or — more likely — a distribution partner’s. But it’s tough to do that alone, which is why FreeWheel is announcing a new partner program.

FreeWheel Serving Almost 2 Billion Video Ads/Month, MLB Is Newest Customer

2.4.2010 | VideoNuze

FreeWheel is on a roll, now serving almost 2 billion video ads/month, doubling its volume just since November, 2009. In addition, the company has added Major League Baseball Advanced Media to its customer roster and began implementing ads during the fall playoff season.

FreeWheel Lands Turner, VEVO in Big Customer Expansion

1.29.10 | Beet.tv

FreeWheel, the video advertising platform, is off to a strong start this year, with new customers in Turner and VEVO, the company announced earlier this week at the NAPTE convention.

Turner’s FreeWheel Deal Could Be ‘Glue’ for TV Everywhere

1.20.10 | AdAge

With VEVO, other distribution agreements in place, ad server is at the center of the new video economy.

AlwaysOn’s Top 100 Private Companies in 2010 Includes FreeWheel

1.13.10 | AlwaysOn

In the category of Advertising Service Providers, FreeWheel was named among thirteen other companies as one of the Top Private Companies in 2010.

FreeWheel Named Among BusinessWeek’s Most Intriguing Startups

12.15.09 | BusinessWeek.com

Hatched by former DoubleClick execs, FreeWheel helps big media companies such as Warner Music manage and monetize ads for online videos.

FreeWheel is Close to Managing 1 Billion Video Ads Per Month

11.13.09 | videonuze.com

In a quick call yesterday with FreeWheel Co-CEO and Co-Founder Doug Knopper, who was on his way to NYC for tonight's VideoSchmooze, he told me that the company is poised to manage 1 billion video ads next month, all against premium video streams.