Everything Becomes Television; FreeWheel Points to How Online Content is Going That Way02.28.14 | MediaPost The new FreeWheel Video Monetization Report for the Q4 of 2013 shows a pretty neat demarcation of what kind of video people are watching on what kind of devices.
Exclusive: Digital Ad Views In Long-Form Video Up 86%02.27.14 | Broadcasting & Cable People viewing TV online are watching more commercials, which in turn is making more content available, according to a new report by FreeWheel.
Boom! As mobile video ads explode, Hollywood cashes in02.27.14 | USA Today Boom! As mobile video ads explode, Hollywood cashes in
FreeWheel Q4 ‘13 Report: Live Video Now Accounts for 10% of Ad Views As TV Everywhere Surges02.27.14 | VideoNuze FreeWheel has released its Q4 '13 video monetization report, revealing among things, that ads viewed in live streaming jumped 148% vs. Q4 '12
Connecting Amazon to Customers One Ad at a Time02.11.14 | BloombergTV Doug Knopper, co-CEO at FreeWheel, discusses his company’s role in helping Amazon to unveil their new video strategy and the challenge of tailoring ads to e-commerce sites on Bloomberg Television’s “Bloomberg West.”
Amazon Works with FreeWheel for On-Site Video Advertising02.07.14 | Streaming Media By inserting product information and how-to videos into relevant search results, Amazon wants to enhance the shopping experience.
Amazon’s Deal with FreeWheel Opens Many Video Advertising Options02.06.14 | VideoNuze Yesterday, FreeWheel quietly announced that it's powering video ads for Amazon. Though the announcement was light on details, anytime Amazon moves into a new space, as it's doing with video ads, it's noteworthy.
Amazon Ramps Up Its Video Advertising Business02.05.14 | FastCompany The Online Retailer Partnered with FreeWheel to Roll Ads into its Short-Form Video
Amazon Lays Foundation for Giant Video Advertising Business02.05.14 | re/code Amazon is shedding a little more light on where it hopes to take the ad business. It is announcing that it has inked a deal with video ad company FreeWheel to provide the technology for Amazon to build out its video advertising business.
FreeWheel to Power Advertising Experience in Short Form Video on Amazon.com02.05.14 | FreeWheel FreeWheel to Enable Relevant Advertiser Integration in Select Video Content
FreeWheel, comScore Partner To Make Online Video Buying More Like TV12.19.13 | MediaPost Video ad platform FreeWheel today announced it has partnered with comScore to bring comScore’s validated Campaign Essentials (vCE) and validated Media Essentials (vME) to FreeWheel’s platform.
comScore and FreeWheel Bring Cross-Media Digital Campaign Ratings to TV Broadcasters and ...12.19.13 | FreeWheel comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and FreeWheel, which helps the largest players in the television industry generate revenue from their ad-supported content, today announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel’s Ratings Based Planning solution.
TV Everywhere Clicks, Authenticated Video Views Soar 217%12.05.13 | MediaPost Since the inception of TV Everywhere, critics could confidently claim that the authentication of subscribers on non-TV devices was failing to materialize. Over the past year, however, authenticated video viewing grew 217% -- and now comprises 14% of all ad views on long-form content.
Crown Media Networks Launches Digital Advertising Sales Solutions10.09.13 | Marketwired FreeWheel to Digitize Advertising Assets Across All Screens
Online Video Up, Shifts From Linear TV To Mobile, TV Everywhere09.11.13 | MediaPost Across video channels, publishers continue to experiment with the right balance of content and advertising. Year-over-year, long-form ad loads for traditional-cum-digital publishers rose 12%
Nielsen And FreeWheel Expand Online Campaign Ratings Partnership08.08.13 | AdWeek Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients.
Shorter Videos Drive Growth in Viewing - Will Ads Follow?06.06.13 | Media Post TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos.
Web Video Companies Leaving Tons of Cash on the Table06.03.13 | AdWeek FreeWheel CEO says digital players could quadruple their ad output
Encoding.com’s Vid.ly Integrates with FreeWheel to Monetize Cross-Platform Video05.24.13 | TechCrunch Encoding.com now providing a way to monetize those videos, thanks to an integration with ad delivery platform FreeWheel
Study Shows Short-Form and Syndication Are Critical for Video Ad Growth05.23.13 | VideoNuze There's a lot of excitement about online, ad-supported access to TV programs and for the first time, FreeWheel breaks down its data by Linear + Digital content providers and Digital Pure-Play.
FreeWheel Co-CEO Jon Heller Explains FourFronts, the TV-Video Hybrid Buying Service05.09.13 | Video & TV Advertising News Highlights of the Digital Content New Fronts
NewFronts: AOL Bets on Star Wattage to Win TV Ad Dollars04.30.13 | Variety Media buyers extend existing TV buying workflow and systems
AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars04.30.13 | AdWeek New partnership helps marketers evaluate Web video campaigns against TV
AOL seeks to bridge the online video & TV divide, announces FourFronts04.30.13 | The Next Web At AOL’s Digital Content NewFront in New York this afternoon, AOL, FreeWheel and Mediaocean announce new partnership
FreeWheel Among First to Receive MRC Accreditation for Mobile Web and Apps04.16.13 | Cynopsis: Digital Accreditation solidifies company's position within ad delivery and content monetization space
Next TV: ‘TV Everywhere’ Needs More Uniformity03.22.13 | Multichannel News When it comes to TV Everywhere content and advertising, the media industry and Madison Avenue need to be as one.
You Are Watching More Web Video Ads Than Ever02.15.13 | All Things D Distributors keep adding more of them, and they are bumping up their length, too. And the people who watch Web videos seem ok with that.
DIRECTV Taps FreeWheel to Power Ads In ‘TV Everywhere’ Service01.31.13 | Advertising Age Technology will allow DIRECTV to insert ads into its TV streams on the web, much like it does for linear satellite TV
DIRECTV Strengthens Commitment to TV Everywhere Platform Through New Partnership with FreeWheel01.31.13 | Business Wire DIRECTV and FreeWheel To Offer Seamless Video Advertising for Programmers on DIRECTV Everywhere Platform Creating New Revenue Opportunity for the Industry
Interactive TV: The Future That’s Never Quite Here01.07.13 | The Wall Street Journal The dream has been just around the corner for a decade or more: A home TV that let’s you flip seamlessly from a live Cubs game, to a “Gangnam Style” music video on YouTube, to a Judd Apatow flick new on Netflix.
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