Viewability Gets Approval for Display, But is it Ready for TV?04.08.14 | AdExchanger "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jon Heller, co-CEO and co-founder at FreeWheel.
Amazon’s Potential Streaming Media Play Could Strengthen FreeWheel Relationship03.28.14 | Ad Exchanger StreamingAmazon’s rumored development of an ad-supported, free streaming media service, reported first by the Wall Street Journal Thursday, but subsequently denied by a company spokesperson, could solidify its relationship with FreeWheel.
The ‘European FreeWheel’ Videoplaza Claims 50% Of Europe’s Broadcasters03.26.14 | TechCrunch Sometimes called The “European FreeWheel,” Videoplaza now says it has 50% of Europe’s broadcasters running their IP delivered TV advertising business on its platform, dubbed Karbon.
Everything Becomes Television; FreeWheel Points to How Online Content is Going That Way02.28.14 | MediaPost The new FreeWheel Video Monetization Report for the Q4 of 2013 shows a pretty neat demarcation of what kind of video people are watching on what kind of devices.
Exclusive: Digital Ad Views In Long-Form Video Up 86%02.27.14 | Broadcasting & Cable People viewing TV online are watching more commercials, which in turn is making more content available, according to a new report by FreeWheel.
Boom! As Mobile Video Ads Explode, Hollywood Cashes In02.27.14 | USA Today Web ads on long-form entertainment – including live sports and music events, movies and recorded network TV shows – surged 86 percent in the fourth quarter from a year earlier, according to a new report from FreeWheel
FreeWheel Q4 ‘13 Report: Live Video Now Accounts for 10% of Ad Views As TV Everywhere Surges02.27.14 | VideoNuze FreeWheel has released its Q4 '13 video monetization report, revealing among things, that ads viewed in live streaming jumped 148% vs. Q4 '12
Connecting Amazon to Customers One Ad at a Time02.11.14 | BloombergTV Doug Knopper, co-CEO at FreeWheel, discusses his company’s role in helping Amazon to unveil their new video strategy and the challenge of tailoring ads to e-commerce sites on Bloomberg Television’s “Bloomberg West.”
Amazon Works with FreeWheel for On-Site Video Advertising02.07.14 | Streaming Media By inserting product information and how-to videos into relevant search results, Amazon wants to enhance the shopping experience.
Amazon’s Deal with FreeWheel Opens Many Video Advertising Options02.06.14 | VideoNuze Yesterday, FreeWheel quietly announced that it's powering video ads for Amazon. Though the announcement was light on details, anytime Amazon moves into a new space, as it's doing with video ads, it's noteworthy.
Amazon Ramps Up Its Video Advertising Business02.05.14 | FastCompany The Online Retailer Partnered with FreeWheel to Roll Ads into its Short-Form Video
Amazon Lays Foundation for Giant Video Advertising Business02.05.14 | re/code Amazon is shedding a little more light on where it hopes to take the ad business. It is announcing that it has inked a deal with video ad company FreeWheel to provide the technology for Amazon to build out its video advertising business.
FreeWheel, comScore Partner To Make Online Video Buying More Like TV12.19.13 | MediaPost Video ad platform FreeWheel today announced it has partnered with comScore to bring comScore’s validated Campaign Essentials (vCE) and validated Media Essentials (vME) to FreeWheel’s platform.
TV Everywhere Clicks, Authenticated Video Views Soar 217%12.05.13 | MediaPost Since the inception of TV Everywhere, critics could confidently claim that the authentication of subscribers on non-TV devices was failing to materialize. Over the past year, however, authenticated video viewing grew 217% -- and now comprises 14% of all ad views on long-form content.
Online Video Up, Shifts From Linear TV To Mobile, TV Everywhere09.12.13 | MediaPost Across video channels, publishers continue to experiment with the right balance of content and advertising. Year-over-year, long-form ad loads for traditional-cum-digital publishers rose 12%
Nielsen And FreeWheel Expand Online Campaign Ratings Partnership08.08.13 | AdWeek Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients.
Shorter Videos Drive Growth in Viewing - Will Ads Follow?06.06.13 | Media Post TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos. Consider these findings from the most recent FreeWheel report on video consumption habits.
Web Video Companies Leaving Tons of Cash on the Table06.03.13 | AdWeek FreeWheel CEO says digital players could quadruple their ad output
Encoding.com’s Vid.ly Integrates with FreeWheel to Monetize Cross-Platform Video05.24.13 | TechCrunch Encoding.com now providing a way to monetize those videos, thanks to an integration with ad delivery platform FreeWheel
Study Shows Short-Form and Syndication Are Critical for Video Ad Growth05.23.13 | VideoNuze There's a lot of excitement about online, ad-supported access to TV programs and for the first time, FreeWheel breaks down its data by Linear + Digital content providers and Digital Pure-Play.
FreeWheel Co-CEO Jon Heller Explains FourFronts, the TV-Video Hybrid Buying Service05.07.13 | Video & TV Advertising News One of the highlights of last week’s Digital Content New Fronts in the US was the announcement that FreeWheel and Mediaocean are to start working together to unify the TV and video buying process with FourFronts, which enables publishers to sell to TV media buying agencies through existing workflow and systems. VAN caught up with Jonathan Heller, FreeWheel’s Co-CEO, to find out about the partnership works, which markets the service will be available in, and the FreeWheel business model."
NewFronts: AOL Bets on Star Wattage to Win TV Ad Dollars04.30.13 | Variety As part of trying to wrest coin away from TV ad budgets, AOL has teamed up with FreeWheel and Mediaocean on a system that promises to let media buyers extend existing TV buying workflow and systems to reach AOL premium video auds.
You Are Watching More Web Video Ads Than Ever02.15.13 | All Things D Distributors keep adding more of them, and they are bumping up their length, too. And the people who watch Web videos seem ok with that. A new report from Web video ad manager Freewheel, which works with many of the biggest players in the business, lays out the story in 3 simple charts.
Apple Continues to Dominate Mobile Video Viewing, with 60% Occurring on iOS Vs. 32% on Android02.12.13 | TechCrunch A new study from video monetization company FreeWheel today reveals that the mobile video market grew from 2 percent in 2011, to 12 percent of overall online videos watched in 2012.
DIRECTV Taps FreeWheel to Power Ads In ‘TV Everywhere’ Service01.31.13 | Advertising Age FreeWheel's video ad server will allow DIRECTV to insert commercial breaks, like those on traditional TV, anywhere video lives.
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