News

Shorter Videos Drive Growth in Viewing - Will Ads Follow?06.06.13 | Media Post TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos.

Web Video Companies Leaving Tons of Cash on the Table06.03.13 | Ad Week FreeWheel CEO says digital players could quadruple their ad output

Encoding.com’s Vid.ly Integrates with FreeWheel to Monetize Cross-Platform Video05.24.13 | TechCrunch Encoding.com now providing a way to monetize those videos, thanks to an integration with ad delivery platform FreeWheel

Study Shows Short-Form and Syndication Are Critical for Video Ad Growth05.23.13 | VideoNuze There's a lot of excitement about online, ad-supported access to TV programs and for the first time, FreeWheel breaks down its data by Linear + Digital content providers and Digital Pure-Play.

FreeWheel Co-CEO Jon Heller Explains FourFronts, the TV-Video Hybrid Buying Service05.09.13 | Video & TV Advertising News Highlights of the Digital Content New Fronts

NewFronts: AOL Bets on Star Wattage to Win TV Ad Dollars04.30.13 | Variety Media buyers extend existing TV buying workflow and systems

AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars04.30.13 | AdWeek New partnership helps marketers evaluate Web video campaigns against TV

AOL seeks to bridge the online video & TV divide, announces FourFronts04.30.13 | The Next Web At AOL’s Digital Content NewFront in New York this afternoon, AOL, FreeWheel and Mediaocean announce new partnership

FreeWheel Among First to Receive MRC Accreditation for Mobile Web and Apps04.16.13 | Cynopsis: Digital Accreditation solidifies company's position within ad delivery and content monetization space

Next TV: ‘TV Everywhere’ Needs More Uniformity03.22.13 | Multichannel News When it comes to TV Everywhere content and advertising, the media industry and Madison Avenue need to be as one.

You Are Watching More Web Video Ads Than Ever02.15.13 | All Things D Distributors keep adding more of them, and they are bumping up their length, too. And the people who watch Web videos seem ok with that.

Apple Continues To Dominate Mobile Video Viewing, With 60% Occurring On iOS Vs. 32% On Android02.12.13 | TechCrunch

DIRECTV Taps FreeWheel to Power Ads In ‘TV Everywhere’ Service01.31.13 | Advertising Age Technology will allow DIRECTV to insert ads into its TV streams on the web, much like it does for linear satellite TV

DIRECTV Strengthens Commitment to TV Everywhere Platform Through New Partnership with FreeWheel01.31.13 | Business Wire DIRECTV and FreeWheel To Offer Seamless Video Advertising for Programmers on DIRECTV Everywhere Platform Creating New Revenue Opportunity for the Industry

Interactive TV: The Future That’s Never Quite Here01.07.13 | The Wall Street Journal The dream has been just around the corner for a decade or more: A home TV that let’s you flip seamlessly from a live Cubs game, to a “Gangnam Style” music video on YouTube, to a Judd Apatow flick new on Netflix.