OnDemand Summit: VOD Creates Ad Lift06.09.15 | Multichannel News Advertising delivered via set-top VOD has shown to be more effective than those delivered through linear TV, generating more engagement with viewers, a top exec with the MSO-backed Canoe advanced ad joint venture said.
FreeWheel Shoots for Ad Unity06.09.15 | Multichannel News Looking to unify advertising across screens and devices, FreeWheel, the online ad tech firm acquired by Comcast last year, said it has kicked off a video-on-demand pilot that enables programmers to manage ads delivered via IP/digital and set-top boxes via the same platform.
Infographic: a Look at Video Ad Views and Completion Rates for the First Quarter04.26.15 | AdWeek As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and more viewers are watching until the end.
Live Sports Viewing Creates Entry Point for TV Everywhere Adoption03.09.15 | VideoNuze As the sporting events that fans love continue to grow in magnitude, savvy digital viewers will continue to seek out opportunities to watch outside the traditional living room.
The Growth of the Digital TV Ad Market, in 5 Charts02.24.15 | Digiday While audience and revenue at most cable and broadcast networks either declined or remained flat last year, their digital video operations are growing at a healthy pace, according to a new report from video ad tech firm FreeWheel.
Live Streaming Takes Off, But Dynamic Ad Serving Needs To Catch Up02.24.15 | AdExchanger In 2014, broadcasters experienced 67% growth in digital video ad views for shows in their first season, according to TV publisher ad server FreeWheel’s Video Monetization Report, released Tuesday.
TV Everywhere Ad Views Jump 591% in Q4: FreeWheel02.24.15 | Multichannel News Driven by “must-watch” live streaming and the need for consumers to catch-up on TV series, authenticated, TV Everywhere ad viewing soared 591% in the fourth quarter of 2015 versus the year-ago quarter, FreeWheel found in its latest report.
FreeWheel: TV Everywhere Viewing Up Over 4x Compared To A Year Ago02.24.15 | VideoNuze More evidence of TV Everywhere's momentum today, as FreeWheel's Q4 2014 Video Monetization Report found that 56% of long-form and live ads were viewed via authentication.
Big Jump In Authentication, OTT In 201402.24.15 | MediaPost Viewers are obviously getting the hang of viewing content via over-the-top devices and smartphones. In fact, says the new FreeWheel Video Monetization Report for Q4 2014, being released this afternoon, those reports of OTT devices selling briskly weren’t lying.
FreeWheel Expands ‘FourFronts Programmatic’ Program to UK with Channel 411.13.14 | MediaPost FreeWheel this week announced its “FourFronts” programmatic marketplace has expanded overseas and into the UK through a partnership with Channel 4. Channel 4 is the first UK broadcaster to join the FourtFronts marketplace, which lauchned as a pilot program earlier this year and has U.S. participants including ABC, Discovery Communications, Adap.tv, TubeMogul, Allstate, Magna Global, Starcom MediaVest Group, Optimedia and more.
FreeWheel Tests Premium Programmatic Reserve With TubeMogul10.14.14 | AdExchanger FreeWheel, a video ad server owned by Comcast and used by broadcasters like ABC and Discovery Communications, has teamed up with digital demand-side platform (DSP) TubeMogul to make premium digital video inventory accessible on a programmatic reserved basis.
FreeWheel Powers MTGx Digital Business10.09.14 | Advanced Television Video ad management and monetisation solutions specialist FreeWheel has been selected by Stockholm-based MTGx, the digital accelerator of international entertainment broadcasting group Modern Times Group (MTG) to power its digital monetisation strategy.
Modern Times Group goes to FreeWheel for Digital Boost10.08.14 | IP&TV News Modern Times Group “digital accelerator” MTGx, has selected video ad specialist FreeWheel to power its digital monetization strategy.
FreeWheel: Smartphone Share of Video Ad Views Growing in the UK10.06.14 | Mobile Marketing Watch FreeWheel Smartphone Share of Video Ad Views Growing in the UK 300x200 FreeWheel: Smartphone Share of Video Ad Views Growing in the UKAccording to a recent report from FreeWheel, 17 percent of its digital video ad views in the UK were served to smartphones in Q2 2014.
OTT Ad Views Triple08.20.14 | WARC Viewing of digital video ads on OTT devices in the US more than tripled in the year to June, but desktops and laptops continue to account for over three quarters of the total, research has shown. The quarterly Video Monetization Report from FreeWheel highlighted a year-on-year growth of 236% for ad views on OTT devices, with consumers proving particularly keen to invest in streaming set-top boxes and dongles in order to watch online video.
Continuing Shift to Mobile08.19.14 | The Institute of Direct and Digital Marketing A new report indicates that marketers and advertisers will have to continue their shift towards mobile technology, as the trend looks to persist.
Where the Viewers Are, Where the Ads Are: FreeWheel Q2 ’14 Report08.16.14 | OnlineVideo.net Between Q2 2013 and Q2 2014, overall online video viewing grew 28 percent, says the latest quarterly report from online video monetization company FreeWheel. How much did online video ad views grow in that same period? Also 28 percent.
OTT Devices Take 24% of Ad Views08.15.14 | Advanced Television FreeWheel has released its Video Monetization Report for the second quarter 2014. Q2 has marked another quarter of strong growth and evolution in the digital television market, with video views and ad views both up over 28 per cent year-over-year.
Are Consumers Getting Used To All That Online Advertising?08.15.14 | MediaPost Online Video Daily Here’s more statistical evidence of how online viewing trends are changing. The action, or at least a lot of the attention, is focused on mobile, tablet and over the top devices. FreeWheel’s Q2 Video Monetization Report notes that about a quarter of the monetization in the second quarter was derived from ad views on those type devices.
Report: Online, TV Viewing Becoming Similar08.14.14 | BizReport Television is television - and entertaining - even if the content is streamed online rather than viewed from a TV set. That's the takeaway from Freewheel's Q2 Video Monetization report which shows ad views are up, content viewing is up and live viewing is up.
FreeWheel Saw Live Streaming Grow 201 Percent YoY, Now a Year Round Phenomenon08.14.14 | Video Ad News Live events are increasingly becoming part and parcel of the digital landscape as more and more programmers are increasing their focus on delivering live streams online, according to a new report from FreeWheel, a sell-side video ad platform.
TV Everywhere Ad Views Surge In Q2: FreeWheel08.14.14 | Multichannel News TV Everywhere apps are still disjointed in terms of the content offered and what’s accessible to viewers in or out of the home, but advertising views in the still nascent segment continue to climb all the same.
FreeWheel Integrates Adap.tv for Programmatic TV Ad Trial05.30.14 | VideoNuze FreeWheel is integrating Adap.tv's programmatic reserved technology with its FourFronts solution, so advertisers can use their proprietary data to buy select online video ad inventory from premium content providers.
FreeWheel, Adap.tv team for Programmatic Advertising05.30.14 | RapidTVNews FreeWheel and Adap.tv have announced plans for the integration of Adap.tv's programmatic reserved technology into FreeWheel's FourFronts marketplace, enabling advertisers to purchase premium digital television from publishers using proprietary data.
Adap.tv, FreeWheel Connect on Programmatic Ad Test05.29.14 | Multichannel News FreeWheel said it will integrate Adap.tv’s programmatic reserved technology into its FourFronts marketplace as it prepares to help ad buyers and sellers test out Web-style automated advertising processes on online-delivered premium video.
FreeWheel, Adap.tv Partner, Will Collaborate on FourFronts Marketplace05.29.14 | MediaPost FreeWheel and AOL’s Adap.tv on Thursday announced a partnership that will see Adap.tv’s demand-side platform (DSP) integrated into FreeWheel’s “FourFronts” private marketplace.
WATCH: FreeWheel’s Brian Dutt on the Outlook for Mobile Video05.21.14 | Adotas We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry... In this segment, Dutt discusses the current proliferation of mobile video and what factors will determine its future growth.
Authenticate This! TV Everywhere Viewing Made Big Strides In Q105.19.14 | Multichannel News Authenticated, TV Everywhere services are still building an audience as operators and programmers look to ease the sign-on process and expand the amount of content available, but usage of these services made serious strides in the first quarter, according to FreeWheel’s Video Monetization Report Q1 2014.
Who’s Buying Online Video Ads? FreeWheel Has the Answers05.18.14 | OnlineVideo.net Online video ads are selling, but who’s buying them? According to a report by online video monetization company FreeWheel, the answer is different than for other types of online advertising.
WATCH: FreeWheel’s Brian Dutt on Digital Video Content Trends05.16.14 | Adotas We recently sat down for a video chat with Brian Dutt, Director, Advisory Services at FreeWheel, about trends in the digital video ad industry... In this segment, Dutt discusses digital video as an extension of TV advertising and programming, as well as a medium of its own.
Week in Review: FreeWheel Seeing a Shift towards Authenticated Viewing, TV’s Outpacing PCs for Video05.16.14 | Video Ad News FreeWheel found that over 29 percent of long-form and live viewing is happening behind authentication walls, resulting in a significant 436% growth year-over-year. FreeWheel says that authenticated viewing opportunities for advertisers to better customise and share their brand messages with viewers across all screens and in the living room.
FreeWheel: Digital TV Market will Evolve in 201405.16.14 | Advanced Television FreeWheel has published its video monetisation report for Q1 2014 which has identified a huge shift in...
In A Nutshell? FreeWheel’s Monetization Report Sees Big Trend In Long Form05.16.14 | MediaPost FreeWheel’s usually-revealing quarterly analysis of video and video ad viewing shows that authenticated viewing continues to skyrocket, particularly in long-form and live. Its new Monetization Report says that 29% of long-form and live viewing is now coming from authenticated sites, up an astonishing 438% from a year ago. The report is based on analysis of more than 75 billion ad views.
ABC Goes Programmatic as First Partner for New FreeWheel Programmatic Offering05.14.14 | Video Ad News Disney/ABC and FreewheelABC have announced they are to launch a programmatic sales initiative that will allow marketers use their own data and make automated buys in a new private marketplace. The broadcaster will be the launch partner for a new programmatic initiative from FreeWheel, ‘FourFronts Programmatic’, which will see their FourFronts marketplace opened up to programmatic demand.
CMO Today: ABC Tests Programmatic05.14.14 | Wall Street Journal While ABC unveiled its fall schedule yesterday for advertisers, the network made waves in the digital video world as well when it announced plans to test selling some of its online video ad inventory programmatically via a new exchange platform powered by the tech company FreeWheel, reports WSJ’s CMO Today.
ABC to Launch Big Data Ad Trial: Network to Offer Limited Number of Upfront Advertisers Acces05.13.14 | TVTechnology ABC will be the first media company to offer premium video through FreeWheel’s solution, called FourFronts Programmatic. FreeWheel provides digital inventory management and ad-serving solutions to ABC and other broadcast and cable TV networks. Their new FourFronts Programmatic tool connects ad seller inventory systems with ad buyer demand-side platforms. It also creates safeguards for publishers to ensure that automated transactions are handled transparently.
ABC Steps into First-Ever Programmatic Video Trial for 2014 Upfront05.13.14 | Timed to coincide with the beginning of the TV upfront market, ABC is starting up a first-of-its-kind programmatic video sales trial. ABC will work with FreeWheel in launching a sell-side marketer/agency service in a test to be conducted this summer.
ABC Edges Toward Programmatic in Test of Data-Driven Buying for Digital Video05.13.14 | Advertising Age ABC will be the first media company to offer video inventory through a new Freewheel product called FourFronts Programmatic, which connects ad sellers' inventory systems with ad buyers' demand-side platforms.
NBCUniversal and FreeWheel Expand Partnership for Video-On-Demand Dynamic Ad Insertion05.06.14 | PR NewsChannel NBCUniversal announced the expansion of its partnership with FreeWheel
Longform Video Gets Most Ads, but Shorts Get the Audiences: Report05.05.14 | Deadline Long-form videos continue to grab the most online advertising. But creators who want to build big audiences also need short content, according to a report from Freewheel, an ad-monetization tech company. ”Long-form (content) leads the way,” said Brian Dutt, director, advisory services for Freewheel, who presented the company’s quarterly report on online video and advertising trends this morning at Digital Hollywood in LA.
Viewability Gets Approval for Display, But is it Ready for TV?04.08.14 | AdExchanger "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jon Heller, co-CEO and co-founder at FreeWheel.
Amazon’s Potential Streaming Media Play Could Strengthen FreeWheel Relationship03.28.14 | Ad Exchanger StreamingAmazon’s rumored development of an ad-supported, free streaming media service, reported first by the Wall Street Journal Thursday, but subsequently denied by a company spokesperson, could solidify its relationship with FreeWheel.
Everything Becomes Television; FreeWheel Points to How Online Content is Going That Way02.28.14 | MediaPost The new FreeWheel Video Monetization Report for the Q4 of 2013 shows a pretty neat demarcation of what kind of video people are watching on what kind of devices.
Exclusive: Digital Ad Views In Long-Form Video Up 86%02.27.14 | Broadcasting & Cable People viewing TV online are watching more commercials, which in turn is making more content available, according to a new report by FreeWheel.
Boom! As Mobile Video Ads Explode, Hollywood Cashes In02.27.14 | USA Today Web ads on long-form entertainment – including live sports and music events, movies and recorded network TV shows – surged 86 percent in the fourth quarter from a year earlier, according to a new report from FreeWheel
FreeWheel Q4 ‘13 Report: Live Video Now Accounts for 10% of Ad Views As TV Everywhere Surges02.27.14 | VideoNuze FreeWheel has released its Q4 '13 video monetization report, revealing among things, that ads viewed in live streaming jumped 148% vs. Q4 '12
Connecting Amazon to Customers One Ad at a Time02.11.14 | BloombergTV Doug Knopper, co-CEO at FreeWheel, discusses his company’s role in helping Amazon to unveil their new video strategy and the challenge of tailoring ads to e-commerce sites on Bloomberg Television’s “Bloomberg West.”
Amazon Works with FreeWheel for On-Site Video Advertising02.07.14 | Streaming Media By inserting product information and how-to videos into relevant search results, Amazon wants to enhance the shopping experience.
Amazon’s Deal with FreeWheel Opens Many Video Advertising Options02.06.14 | VideoNuze Yesterday, FreeWheel quietly announced that it's powering video ads for Amazon. Though the announcement was light on details, anytime Amazon moves into a new space, as it's doing with video ads, it's noteworthy.
Amazon Ramps Up Its Video Advertising Business02.05.14 | FastCompany The Online Retailer Partnered with FreeWheel to Roll Ads into its Short-Form Video
Amazon Lays Foundation for Giant Video Advertising Business02.05.14 | re/code Amazon is shedding a little more light on where it hopes to take the ad business. It is announcing that it has inked a deal with video ad company FreeWheel to provide the technology for Amazon to build out its video advertising business.
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