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So, Tell Us What You Want, What You Really Really Want

The Latest on FreeWheel's U.K. Expansion and Product Releases

We know, we know, the Spice Girls may be a bit over-the-top and outdated, but we took an internal poll and we still have some fans (ok, one, but she still counts…). The analogy is relevant, we promise!

While you’ve been enjoying the latest in Dancing with the Stars or 30 Rock’s 100th episode, we’ve been hard at work on some milestones of our own that include the Spice Girl’s hometown and reflect one of their most popular songs. 

We’re officially advocates of the ‘English Breakfast’

 

Yep, we said it. Last month, we officially expanded to the U.K., opening our FreeWheel London office. Our newest customer is British Sky Broadcasting (Sky) and we couldn’t be happier to be their exclusive video ad management provider. Sky chose to work with us in large part due to our mobile experience and capabilities. This isn’t our first customer across the pond as we’ve already been working internationally with ESPN, Discovery, Warner Music and Diagonal View. Stay tuned for more news on this front over the coming months – hope you enjoyed the Royal Wedding (on our customer, CNN.com)!

Back to the Spice Girls…

Whether you loved them, hated them, hated that your sister, friends, boyfriend or girlfriend loved them or never heard of them, one of the Spice Girls’ hit songs involves the group asking people to tell them what they want so they can ‘zigazig-haaa.’ In this case, we will assume the role of the Spice Girls asking you – our amazing customers – to tell us what you want so we can, you guessed it, ‘zigazig-haaa,’ in other words: make product enhancements that make your life significantly easier and more enjoyable. 

Well, you told us, we listened, and last Wednesday we released MRMA 2.0 and MRM 3.9. 

Check out what’s new with our latest releases:

1. MRMA 2.0: Reorganized UI and navigation to enhance usability
   • -- Simplified with just two main tabs: reports & templates
   • -- To export or delete a report, simply check the box (rather than click a link)
2. MRMA 2.0: Overhaul of the “Create New Report” workflow
   • -- Previously an eight step process
   • -- Now, all options needed to create a new report are on ONE page
3. MRMA 2.0: Improved usability features such as auto-email reports and filter improvements
   • -- Ability to email a report to MRMA or non-MRMA users
   • -- Wild Card Search – search functionality now includes “wild card,” – allowing you to search for a word in a specific placement
   • -- Incremental Search – instead of having to type in an entire word to search for a specific word, the search results list updates as you type each letter
4. MRM 3.9: Yet more mobile features
   • -- HTML5 video ad serving in Android browser – joining our features for Android in-application environments – to read about our full mobile capabilities, click here
   • • - Includes video ads, overlay ads, and display ads

So, did we listen well enough? You tell us. And if you’re in the U.K., we’re looking for some new restaurant recommendations!

 

To learn more about MRMA 2.0 or MRM 3.9, reach out to your account manager.

Jessica Fletcher, PR & Marketing Manager

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