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FreeWheel Releases MRM 3.5

We're releasing the 3.5 version of our flagship product and it's chocked full of features to continue our support for portable syndication.

Today FreeWheel is releasing the 3.5 version of our flagship product, Monetization Rights Management® (MRM), and it’s packed with dozens of new features, many of which were designed to further enhance our support for portable devices and cross-platform syndication. 

Here are a handful of the newest developments:

• Android SDK:  What the heck does that mean?  It means our MRM customers will be able to manage ad sales rights, forecast inventory, deliver commercial break patterns, and serve multiple ads within a single pod – ALL within Android applications.  With Android platform growth rates on the rise, gaining on Blackberry and Apple, this SDK lets our customers serve ads into video content within Android apps.
• Location-based targeting:  So what, geo-targeting has been around for a decade, right?  Not like this.  MRM takes cues from your phone to target by latitude and longitude in the U.S., allowing for a whole new level of precision in geo-based targeting for video ads.
• Platform targeting:  Want to target just iPhone users, or just iPad users?  Done.  With MRM 3.5’s release, our customers can now deliver platform-specific messages or ad formats based on what type of operating system is on your target audience’s device.
• Mobile ad network support:  Do you have app ad inventory you can’t sell?  MRM now supports both AdMob and iAd, allowing customers to monetize that inventory with two of the most popular third party ad networks.
• More ad formats:  We’re now delivering mid-rolls to the iPhone and iPad browser (Safari), companion ads (display ads that are designed to accompany a video ad) in iPhone and iPad apps, and Pointroll mobile display ads in apps and HTML5.

So why does all of this matter so much?  FreeWheel is all about giving the largest media companies the technology they need to confidently syndicate and distribute their most valuable content across partners and devices.  MRM 3.5 is yet one more step forward and is powering many of the cross-platform, heavily syndicated publishers you read about today.

JoAnna Abel - VP, Marketing