Announcing Sale of FreeWheel to Comcast 03.06.14 As you know, FreeWheel is always looking for opportunities to make our business stronger, more impactful, and better able to operate on a larger scale for the future. Today we are thrilled to announce that we have found the right partner to help us achieve our vision and have made... Read More
Mediaocean Launches Connect, Platform to Place Applications and Offerings from Preferred Partners 12.10.13 This morning, Mediaocean announced its Connect Partner Network with FreeWheel as a key technology partner. While FreeWheel’s partnership with Mediaocean is not new, our participation reinforces both of our commitments to bring together the traditional TV and digital advertising worlds. Through our FourFronts service, we enable Mediaocean... Read More
FreeWheel Unveils Ratings-Based Planning, in Collaboration with Nielsen 08.08.13 The introduction of digital commercial ratings technologies promises to open up new opportunities to buy and sell TV media in a screen agnostic fashion. However, ratings measurement is just one piece of a larger puzzle. In order to efficiently transact audience guarantees, TV programmers and digital publishers alike need tools... Read More
Video Trends: Buyers Look To Long Form Content 06.18.13 At FreeWheel, we see a lot of video. In fact, nobody has the breadth or depth of insights into the digital video ecosystem that we have. Like each of our clients and partners, we want this ecosystem to grow. That’s why we issue our quarterly... Read More
FreeWheel One of the First Companies To Be MRC Accredited for Dynamic Ad Measurement in Mobile Apps 04.15.13 FreeWheel has been formally granted continuation of its MRC accreditation for display and digital video ad impression statistics in the company’s Monetization Rights Management® (MRM) and MRM Analytics technologies. “FreeWheel has once again demonstrated its commitment to industry leadership and quality measurement,” said George W.... Read More
Game On: FreeWheel Takes Ad Insertion to Another Level 03.11.13 In July of last year, we announced the availability of our Monetization Rights Management® Stream Stitching extension product, which enabled dynamic ad insertion in HTTP Live Streaming (HLS) environments such as iOS devices. Today, we are announcing the evolution of Stream Stitching with expanded support on devices and platforms... Read More
FreeWheel Turns Six! 02.15.13 Six years ago, we had an idea. A prediction, even. We thought that television, as we knew it, would fundamentally change within the next decade, transforming from a living room activity into one that could be done anywhere. In the house, in the backseat of a car, while waiting for... Read More
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