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Purpose-built business operations technology.
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Yes, there is an easier way.
How many times have you thought to yourself, “There has to be an easier way to do this.” We're guessing a lot, especially when it comes to accurately and efficiently managing the flow of contracts, issuing invoices, and making payments.
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RPM Advertiser
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RPM Advertiser was built specifically for the ad-supported world of entertainment, reconciling front-end order management with actual delivery so invoices are correct the first time for even the most complex, cross-channel campaigns.
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RPM Partner
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RPM Partner was built to help the enterprise world of entertainment, reconciling scores of partner contracts with any revenue generated (subscriptions, merchandise, etc.) to issue correct and timely payments.
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Advertisers, agencies, and holding companies...oh my.
If media were bought in a simple transaction between you and one advertiser, managing that relationship would be easy enough. Except we all know that’s not how it works. Instead there may be several hands in the purchasing cookie jar: the advertiser, the agency holding company, a digital agency, a traditional agency – all of whom may require different terms and conditions, separate campaigns, and nuanced payment terms. Suddenly, managing the hierarchy and complexities of those relationships is critical.
RPM Advertiser was created to allow you to manage the relationships inherent in buying, executing, and optimizing cross-platform, upfront/spot/scatter buying practices.
Business Benefits
- Track and manage inter-dependent advertiser and agency relationships
- Account for terms and conditions that exist across the various relationships
- Ensure that large-scale upfront buys reconcile with smaller, one-off campaigns
Product Capabilities
- Create and manage “parent/child” relationships
- Input terms and conditions with guidelines for when to apply which set of terms
- Report on relationship-level balances: over- and under-deliveries and progress against upfront contracts
Business relationships between advertisers and agencies are often complex – manage these relationship easily to facilitate order entry
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A single insertion order from proposal to invoice? If only.
To outline the messiness of tracking insertion orders, just follow the paper trail. A proposal is created and sent to the buyer. The buyer requests edits, changes, and – of course – lower rates. You agree on the order, and the buyer sends back their version of the order, which barely resembles yours. You then take that order and translate it to your system to ensure correct delivery. The campaign runs, and an invoice is issued – except it looks nothing like the buyer’s order that got this process started, which will surely slow payment. Messy.
RPM Advertiser was designed to offer a single view into the lifecycle of an insertion order. You can see in one place the order that was sent to you, the order you then created in your system, and the invoice that was later generated to track back to the buyer’s order. Less messy.
Business Benefits
- Get paid sooner with invoices that track back to the buyer’s order
- Create transparency within your organization around the various orders in play
- Easily track the manipulation of the buyer’s order into your system requirements
Product Capabilities
- Input each version of the order along its lifecycle to create a side-by-side view
- Create a single repository for the entire order: attach proposals, change orders, creative, and contracts
- View contract history throughout all order and invoice-related modules
Orders go through multiple workflow stages during the order lifecycle – track orders from initial proposal to booking
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Want to get paid sooner? Start with an indisputable invoice.
You may not like it, but the truth is that advertisers and agencies will never pay an invoice they can’t recognize and reconcile. So, you just invoice based on what actually delivered right? No way. Invoices have to be a reconciliation of the payment terms, schedules, and conditions accompanying the insertion order with variable delivery trends. Charging for over-delivery, using your delivery numbers vs. theirs, invoicing based on the wrong calendar, or straying from contracted conditions are all disputes in the making.
RPM Advertiser gives you the tools to successfully issue invoices that account for both the terms outlined in the insertion order with the inventory that actually ran. It tracks over-delivery and under-delivery across months, can both look back and carry forward balances/credits, and ensure that the invoice issued is correct. The first time.
Business Benefits
- Get paid sooner by issuing accurate invoices
- Streamline the financial process by automating invoice creation
- Keep your sales teams focused on selling instead of managing disputes
Product Capabilities
- Input even the most complex payment terms
- Allow exemptions while maintaining strict workflow process
- Do a one-time set-up of complex agency and advertiser terms
Revenue calculations and invoicing are a critical part of the order management process – design invoices to manage billing terms and schedules
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“Which part of your ad business is most profitable?” shouldn’t be a trick question.
With all of the levers and factors that contribute to the profitability of your ad-supported content business, isolating areas that need attention can be difficult. Is your sales strategy effective? Are you teams working efficiently? Are you getting paid everything you’re due for the value you’ve created for your advertisers? Ideally, you’d be able to answer those questions…and the answers would all be a confident, “Yes.”
RPM Advertiser offers robust reporting and analytics tools to truly be introspective about the success of your ad-supported content business. Analyze the performance of your ad inventory, your team’s workflow, your sales strategy, and the overall productivity of your team.
Business Benefits
- Identify areas of your ad business that are most and least profitable
- Gain insight around what strategies and tactics are most impactful
- Confidently demand payment for value created
Product Capabilities
- Access optimal pricing guidance by ad product
- Analyze business unit performance and profitability
- Assess the profitability of relationships, teams, orders
Understanding performance of campaigns is critical – use flexible reporting tools to gather valuable insights
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Business development constrained by technology? Not on our watch.
For too long we saw business development teams shackled by technology, unable to execute the most profitable deals for fear of not being able to deliver. Even the deals that could be struck reflected compromises so significant that - in some cases - they put the profitability of the business at risk.
RPM Partner was purpose-built to unshakle your business development efforts, arming you with the technology to execute even the most complex deals. So, go ahead. Design that deal for optimal profitability, and let us worry about the payments.
Business Benefits
- Strike optimal business development deals for business growth
- Profitably deliver on even your most complex partner contracts
- Structure the deals so they most benefit your content business
Product Capabilities
- Set up sequential pay-outs - pay one partner, then another, then a third
- Calculate those sequential pay-outs based on net revenue
- Easily account for late data or other changes
Manage contract relationships across multiple partners - from artists to technology vendors and across revenue models
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If there's one thing you don't want to lose track of, it's revenue.
You would think that keeping track of revenue coming into the business would be both easy and top priority. But with enterprise-level content businesses, the truth is that revenue is generated across several disparate sources and models, making it difficult to streamline into a single view. Assessing the overall profitability or benefits of a given deal that spans across revenue models is challenging - and paying the parties involved is nearly impossible.
RPM Partner was designed to streamline revenue sources to give you a single view of revenue generated from a given deal.
Business Benefits
- Clearly understand the revenue generated from a given deal
- Make data-driven business decisions around deal profitability
- Accurately pay partners based on complete revenue picture
Product Capabilities
- Create a consolidated view across revenue models
- Track revenue created across the full contract deal
- Issue payments accounting for all revenue streams
Partner payment reconciliation is a difficult and cumbersome process – improve the accuracy and stability of these processes
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You would gladly pay your partners...if only you knew how much you owe them.
Do you suffer from payment paralysis? You have contractual obligations to pay the partners involved in your content business, and yet your only hope of understanding how much you owe them is with manual processes and good intentions. So, which is worse? Paying them the wrong amounts, or not paying them at all?
RPM Partner reconciles the complex contractual terms of your partner deals with the actual revenue generated, allowing you to confidently issue correct payments. Something both you and your partners will appreciate.
Business Benefits
- Protect valuable partner relationships
- Streamline operations while executing partner payments
- Issue correct partner payments, saving time and resources
Product Capabilities
- Reconcile contract terms with multiple revenue streams, models
- Pay partners on different schedules, timing
- Keep separate calendars for revenue generation vs. partner payments
Different combination of partners need to be paid – design and issue statements based on desired timeframe and terms
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"Which part of your content business is most profitable?" isn't a trick question.
With all of the levers and factors that contribute to the profitability of your content business, isolating areas that need attention can be difficult. Is your monetization strategy effective? Are you teams working efficiently? Are you striking profitable deals with your partners? Ideally, you’d be able to answer those questions…and the answers would all be a confident, “Yes.”
RPM Partner offers robust reporting and analytics tools to truly be introspective about the success of your content business. Analyze the performance of your revenue streams, your team’s workflow, your business development deals, and the overall productivity of your team.
Business Benefits
- Identify areas of your business that are most and least profitable
- Gain insight around what strategies and tactics are most impactful
- Confidently pay your valuable partners
Product Capabilities
- Access optimal revenue streams, models
- Analyze business unit performance and profitability
- Assess the profitability of relationships, teams, deals
Contract performance is key for improving profitability of partner relationships – understand trends and optimize partner deal terms
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What's the big deal about FreeWheel?
Our technology helps the largest entertainment companies profitably syndicate and scale content.
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