How many times have you thought to yourself, “There has to be an easier way to do this.” We're guessing a lot, especially when it comes to accurately and efficiently managing the flow of contracts, issuing invoices, and making payments.
If media were bought in a simple transaction between you and one advertiser, managing that relationship would be easy enough. Except we all know that’s not how it works. Instead there may be several hands in the purchasing cookie jar: the advertiser, the agency holding company, a digital agency, a traditional agency – all of whom may require different terms and conditions, separate campaigns, and nuanced payment terms. Suddenly, managing the hierarchy and complexities of those relationships is critical.
RPM Advertiser was created to allow you to manage the relationships inherent in buying, executing, and optimizing cross-platform, upfront/spot/scatter buying practices.
To outline the messiness of tracking insertion orders, just follow the paper trail. A proposal is created and sent to the buyer. The buyer requests edits, changes, and – of course – lower rates. You agree on the order, and the buyer sends back their version of the order, which barely resembles yours. You then take that order and translate it to your system to ensure correct delivery. The campaign runs, and an invoice is issued – except it looks nothing like the buyer’s order that got this process started, which will surely slow payment. Messy.
RPM Advertiser was designed to offer a single view into the lifecycle of an insertion order. You can see in one place the order that was sent to you, the order you then created in your system, and the invoice that was later generated to track back to the buyer’s order. Less messy.
You may not like it, but the truth is that advertisers and agencies will never pay an invoice they can’t recognize and reconcile. So, you just invoice based on what actually delivered right? No way. Invoices have to be a reconciliation of the payment terms, schedules, and conditions accompanying the insertion order with variable delivery trends. Charging for over-delivery, using your delivery numbers vs. theirs, invoicing based on the wrong calendar, or straying from contracted conditions are all disputes in the making.
RPM Advertiser gives you the tools to successfully issue invoices that account for both the terms outlined in the insertion order with the inventory that actually ran. It tracks over-delivery and under-delivery across months, can both look back and carry forward balances/credits, and ensure that the invoice issued is correct. The first time.
With all of the levers and factors that contribute to the profitability of your ad-supported content business, isolating areas that need attention can be difficult. Is your sales strategy effective? Are you teams working efficiently? Are you getting paid everything you’re due for the value you’ve created for your advertisers? Ideally, you’d be able to answer those questions…and the answers would all be a confident, “Yes.”
RPM Advertiser offers robust reporting and analytics tools to truly be introspective about the success of your ad-supported content business. Analyze the performance of your ad inventory, your team’s workflow, your sales strategy, and the overall productivity of your team.
For too long we saw business development teams shackled by technology, unable to execute the most profitable deals for fear of not being able to deliver. Even the deals that could be struck reflected compromises so significant that - in some cases - they put the profitability of the business at risk.
RPM Partner was purpose-built to unshakle your business development efforts, arming you with the technology to execute even the most complex deals. So, go ahead. Design that deal for optimal profitability, and let us worry about the payments.
You would think that keeping track of revenue coming into the business would be both easy and top priority. But with enterprise-level content businesses, the truth is that revenue is generated across several disparate sources and models, making it difficult to streamline into a single view. Assessing the overall profitability or benefits of a given deal that spans across revenue models is challenging - and paying the parties involved is nearly impossible.
RPM Partner was designed to streamline revenue sources to give you a single view of revenue generated from a given deal.
Do you suffer from payment paralysis? You have contractual obligations to pay the partners involved in your content business, and yet your only hope of understanding how much you owe them is with manual processes and good intentions. So, which is worse? Paying them the wrong amounts, or not paying them at all?
RPM Partner reconciles the complex contractual terms of your partner deals with the actual revenue generated, allowing you to confidently issue correct payments. Something both you and your partners will appreciate.
With all of the levers and factors that contribute to the profitability of your content business, isolating areas that need attention can be difficult. Is your monetization strategy effective? Are you teams working efficiently? Are you striking profitable deals with your partners? Ideally, you’d be able to answer those questions…and the answers would all be a confident, “Yes.”
RPM Partner offers robust reporting and analytics tools to truly be introspective about the success of your content business. Analyze the performance of your revenue streams, your team’s workflow, your business development deals, and the overall productivity of your team.