Managerights

Control who can sell ads against each episode of each show on each page it runs.

If you’re not making money from your content, someone else is.

Things were much simpler when your inventory lived only on a single site or a single channel - your sales team sold ads against it and you made money. Today is far more chaotic. Multiple parties are displaying your content across multiple locations on a variety of devices, perhaps selling ads against that content all the while. Controlling your ad sales rights becomes a primary concern.

Enter MRM. FreeWheel's flagship product was purpose-built to manage ad sales rights in the world of syndicated video.

Business Benefits

  • Control who can sell ads into your content and under what conditions - and capture the revenue you're due
  • Grow your audience by distributing more content in more places
  • Provide the same quality experience your users demand

Product Capabilities

  • Manage ad sales rights for each episode of each show on each page
  • Allocate a specific percentage of inventory to each partner and change it at will
  • Allow for healthy competition between partners to sell into your content
Managerights

Run portfolio, transactional, and on-demand forecasts - know at all times exactly how much you have to sell.

Who knew syndicated video would make forecasting even harder.

Making the most money possible from your ad business requires knowing exactly what you have to sell, at what price, and delivering in full. Syndicated video made the daunting task of accurate forecasting close to impossible. Video inventory is about time watched, not just what was watched, and requires an entirely different forecasting model.

MRM's patent-pending forecasting capabilities are as advanced as you'd expect, accounting for popularity decay curves, distribution partners, display rights windows, inventory booking conflicts, partner constraints, advertiser constraints, and ad unit constraints - then we show what you have to sell at what price.

Business Benefits

  • Better monetize your inventory by knowing exactly what to sell at what price
  • Make data-driven decisions about how to deploy direct and indirect sales channels
  • Confidently commit to insertion orders based on accurate, on-demand forecasts

Product Capabilities

  • Set pricing based on real data down to the episode level
  • Portfolio, transactional, and on-demand forecasting
  • Designed to reflect trends and predictions for each individual video
  • Re-forecasts every placement every 24 hours, and on demand
Serve

Not just serving one ad - deciding what set of ads to run across a given video to make you the most money.

Imagine an ad server - with a brain.

We realize that selling ad serving as anything but a commodity is a steep hill to climb. Except ours isn't a commodity. Ours understands video. What if instead of just serving ads, you were prescribing them. Not mindlessly picking one out of the group, but intentionally choosing the optimal set of ads for you and your advertisers to run over the course of a given show.

MRM's ad serving capabilities offer a brand new world of ad decisions. Taking the act of serving an ad into the science of prescribing which ad is optimal at each point of the viewing experience - and then delivering with all of the scale, speed, and security you've come to expect.

Business Benefits

  • Sell television as television, accounting for not just place but time
  • Optimize revenue across entire video instead of just one ad slot
  • Combined with accurate forecasts, no impression goes unmonetized

Product Capabilities

  • Comes with all of the features and functions of trusted traditional ad servers
  • Allows for multiple ads to run per commercial break
  • Accounts for exclusivities, embedded product placements, and sponsorships
Gra Screen Analyze

MRM offers performance reporting at the episode and ad unit level with over 70 reports to choose from.

Reporting clicks? Easy. Reporting revenue attribution across partners? Not so easy.

Gone are the days of simple impression, click, and post-click activity reporting. The complexity of syndicated video is nowhere more evident than in the metrics required to garner business performance insight. Understanding how each party involved, each video viewed, each ad served all contribute to your business performance is paramount. And not at all easy.

MRM reporting was purpose-built with this complexity in mind. Our system reports on which content drove what revenue, who sold the ad, and who delivered the audience - by video, by site, by country. We offer the most robust reporting available.

Need more? Try MRM Analytics.

Business Benefits

  • Account for run-revenues across your entire value chain
  • Know at all times how your partners are affecting your bottom line
  • Insights are close at hand with reporting at the broadest and most granular levels

Product Capabilities

  • Report performance (impressions and run-revenue) at the episode and ad unit level
  • Over 70 of the most business-critical reports to choose from
  • Partner performance views by each of the roles they fill (content owner, distributor, reseller)
Gra Screen Analyze

MRM Analytics lets you customize for your most critical success metrics with millions of possible queries.

Finally - an analytics tool with as much nuance as your business.

A report is only as valuable as the actionable business insight you get from it. Even with dozens of metrics, if they're not your metrics that map to the success of your business, it's not much good. Standard report templates may be enough for some, but maybe not for a business of your complexity.

Deploy MRM Analytics and your organization will be using one of the most advanced econometrics reporting systems available. Hundreds of metrics and millions of possible queries ensure your strategy, ad operations, and finance teams have the exact data they need to maximize revenue and profitability.

Business Benefits

  • Daily updates allow for real-time impact on your business
  • Understand exactly what content is generating the most revenue
  • A single source for all of your video and partner ad business data

Product Capabilities

  • Analyze video and partner ad business performance using hundreds of metrics with millions of possible queries
  • Line-level detail for tens of thousands of videos syndicated to hundreds of partners across thousands of sites - in every country
  • Ad hoc analysis and drill-down capabilities for every metric

How It Works

Our Clients