Business Services Group

Bring on an experienced team of practitioners and operators – without hiring anyone.

Our technology is pretty advanced, but it has yet to replace brain power.  Everyone at FreeWheel takes a consultative approach, but the Business Services Group was established when our technology launched to ensure that clients are strategically, organizationally, and operationally set up for success.  In the team's 40+ collective years of related industry experience, we have seen the very best (and worst) of advertising businesses, and our job is to help you benefit from those experiences.

 

Generally, our consulting falls into five categories:

  • Business strategy and financial modeling
    Better understand the potential for your advertising business
  • Partnership strategy
    Determine how to make the best use of ad networks and distributors
  • Implementation services
    Enable flawless implementation of FreeWheel technology
  • Revenue and ad operations advisory services
    Set up your teams and systems to achieve operational excellence
  • Trafficking services
    Delegate your trafficking duties back to the team that built the system

70%Since FreeWheel's inception, over 70% of FreeWheel's technology clients have also deployed the Business Services Group.

We have worked with a major music label on an engagement that culminated in a series of executive educational meetings and a fresh business strategy on how to approach monetizing their video.  For another client, we developed and executed a complete reorganization of their media division.  And at any given time, BSG is managing full revenue operations for a handful of FreeWheel clients.