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Safely connecting buyers and sellers of premium video inventory across all screens and devices

Audiences are watching more TV than ever, on a number of different screens – but the need for publishers to aggregate and deliver these audiences to advertisers remains the same.

Built for TV. Today. Tomorrow.

FourFronts provides publishers with the technology, transparency and control that they need to keep up with today's shifting transaction models, while also preparing for the future of TV.

Benefits and Offerings

Benefits of FourFronts

  • Enable publishers to more safely balance supply and demand needs.
  • Protect the premium value of video inventory while maintaining control and TV compliance requirements.
  • Enable data driven transactions under models designed for premium video.
  • Improve efficiency by connecting into existing linear TV buying systems and workflows.
  • Bridge the divide between linear and digital video.

FourFronts Offerings

FourFronts is built to help publishers monetize inventory in a variety of ways:

  • Sell premium inventory in publisher-to-publisher or publisher-to-DSP models.
  • Execute guaranteed and non-guaranteed deals in our private marketplace.
  • Transact programmatically in a way that works for premium via our double blind data escrow model.