Video everywhere is a reality, and today, people enjoy entertainment across many different screens and devices. It's all just TV, yet the ability for advertisers to reach those aggregate audiences has gotten much harder.
One of the primary challenges has been the gap in workflow and systems separating TV buyers and digital suppliers from efficiently doing business together...until now.
In partnership with Mediaocean, FourFronts connects digital video supply with linear TV demand - making premium digital video content available to TV buyers across televisions, smartphones, tablets, and all connected screens.
Leveraging their existing systems and workflow, marketers can now more efficiently access and buy premium digital ad inventory. This provides extended audience scale and reach by aggregating MRC-accredited, TV quality digital video inventory from suppliers that have signed on to participate in FourFronts.
The FreeWheel-Mediaocean integration brings together two companies with extensive footprints in their respective industries. FreeWheel makes revenue decisions for 15 of the top 20 primetime broadcast and cable networks, as well as a growing number of TV and digital video distributors. Mediaocean processes more than $130 billion in media spend every year globally. Read more