“We are committed to ensuring our audiences are getting positive brand experiences wherever they tune in, whether at home or through the complementary digital and mobile environments. To that end, FreeWheel’s best-in-class technology enables us to effectively manage the ad rights and ad delivery processes and execute our advertisers’ orders across our owned and operated properties and various syndication partner sites.”
“When we look out on the horizon on TV Everywhere, it allows us to tie the pieces together - it is the glue that allows us to insert ads in an authenticated model.”
“We have been more than pleased with FreeWheel’s MRM platform, as it has allowed us to grow into one of the go-to destinations on the Web for video content that people want, and do, watch. That kind of scale has been and will continue to be important as we continue to manage our relationships with advertisers and partners.”
"FreeWheel's technology and infrastructure offers not only the capabilities that our video advertising business requires today, but also other features that will help maintain our position in the future, such as its strength in mobile video ad serving and ability to manage multiple media platforms."
“The ability to target and sell advertising in a more granular way instantly makes that inventory more profitable. Now we can use one central system to manage ad sales rights, serve ads, and monetize our high-quality content across every site and platform.”
"We are constantly looking for new ways to grow our DIRECTV Everywhere platform with the best and most recent content available from top programmers. Being able to offer our programming partners seamless digital advertising will help us secure top content and provide our customers with the most robust ‘everywhere’ product available. FreeWheel is a leader in the industry with an expert management team and is widely used by many programmers, making it a perfect match for DIRECTV."
“With an install base of more than a quarter of a billion devices, Apple iOS devices gives our television audience a complementary way to watch our programming, and we have seen amazing growth in the number of people who have done just that. FreeWheel has the unrivaled experience with global television and entertainment companies necessary to scale our advertising and revenue opportunities accordingly as we expand our digital footprint even further.”
“FreeWheel’s technology allows VEVO to enable our brand marketing partners to reach our audience, regardless of what screen they are on, all the while maintaining a consistent user experience. In today’s video driven marketplace, successful media companies require a sophisticated yet flexible sales and delivery infrastructure that manages the entire distribution platform. And FreeWheel delivers! But they don’t stop there, FreeWheel’s Client Services & Support Teams are unmatched in the industry as they provide the highest level of honest support and services for the suite of FreeWheel’s products."
“We are working to significantly expand our video presence on the web by providing our users with a wide variety of popular short and long form video content across multiple devices and platforms. Our partnership with FreeWheel enables us to more easily and effectively manage our fast growing video advertising business.”
“Our viewers understand our dedication to bringing content from Channel 4’s network channels to digital platforms through our syndication efforts on iOS smartphones and tablets, gaming consoles like the Xbox 360 and PS3, and partner sites like YouTube. FreeWheel’s technology allows us to tie all of that together, so that we can better manage our ad selling process and maximize the revenue generated from our video content.”
“As viewer habits continue to evolve beyond the traditional television screen, it is imperative that we create unique marketing opportunities that extend into the digital space, across the many screens and platforms where our audience engages with our content. FreeWheel will help enhance our marketplace offerings, meet the growing needs of our clients, and ensure that we leverage all monetization options available.”