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The Team

We've amassed a team of industry veterans to lead and scale our company.
We continue to hire the best and brightest leadership to scale the organization with a critical focus on intellect and culture. Preserving the quality of our people is a number one priority, and this is the team responsible for doing so.

Jonathan Heller

Co-Founder / Co-CEO New York

What I do now:
Invent things, make them real, and help clients use them to make more money. From entire businesses to product features, I work with amazing people to think stuff up and make it really useful..

What I did before:
I’ve spent over a dozen years operating media businesses and building ad technology in both the television and online worlds. I was the operating officer of the global DoubleClick Media Network, VP/GM of Yahoo’s ad networks, and COO of Visible World.

Why I love FreeWheel:
I get to take all of the lessons learned from the first internet revolution and apply those scars and skills to the new TV revolution. And do it with my friends, the best in the industry.

Doug Knopper

Co-Founder / Co-CEO Silicon Valley

What I do now:
I lead a company that is changing the way the media world works – for the better. If I do my job right, people all over the world will get to watch their video whenever, wherever – and the people that make and distribute that video get paid, too. Pretty cool!

What I did before:
I lived through the birth, death, and a couple of rebirths of the internet advertising world as General Manager of DoubleClick. And I spent too many years in the advertising agency world.

Why I love FreeWheel:
This is the company that I’ve always wanted to work at. We’re on a mission to succeed, working with the smartest (and most fun) people in the world, interacting with the best customers in the industry, and now part of the strongest company in the TV business. I love coming to work every day.

Diane Yu

Co-Founder / CTO Beijing

What I do now:
Transform ideas into reality on our world class platform to help our customers be successful.

What I did before:
Spent ten years at DoubleClick running the engineering team and building the most advanced ad serving system of the time.

Why I love FreeWheel:
Get to build the best engineering team from the ground up, create a brand out of a dream, and do it with the smartest people in the world, people I respect.

Thomas Bremond

Managing Director, Europe Paris

What I do now:
I manage our European expansion, making sure clients there get access to FreeWheel's innovative products, and our best in class service teams that have made it a sought after partner in the US.

What I did before:
I have been in the media space for over a decade, managing the transition to digital on behalf of clients globally, first as a co-founder and COO of SmartJog and more recently managing DG's expansion into Europe.

Why I love FreeWheel:
Nowhere in my career has there been a more exciting place than here to empower video convergence, supported by products giving clients the tools to thrive in a multiscreen world and with people who really believe that traditional media can really benefit from the transition to digital.

Erica Carmel

VP, Marketing Silicon Valley

What I do now:
I make sure that you know who we are, what we do, and how we can help.

What I did before:
I spent twelve years at IBM bringing innovative enterprise software and SaaS solutions to market.

Why I love FreeWheel:
I get to work with a fast paced team of smart, fun, and highly motivated people who are helping to shape the transformation of the TV and entertainment industry. What's not to love!

JiuQing (Jack) Deng

VP, Engineering & Chief Architect Beijing

What I do now:
I am the architect of FreeWheel’s core systems - which is not as easy as it sounds.

What I did before:
I joined FreeWheel two years ago from start-up, Roxbeam, where I was the architect and also managed a team of engineers for P2P-based video streaming solutions.

Why I love FreeWheel:
My favorite part of FreeWheel is that every single line of code written here is for real business.

Michael Evangelista

SVP, Product Strategy & Architecture New York

What I do now:
I am responsible for FreeWheel’s ad server and forecasting systems.

What I did before:
For four years at DoubleClick I managed engineering teams for DFA and DFP ad serving and back-end systems. Before that, I pursued my graduate studies in computer science at Purdue University under Professor Douglas E. Comer with a concentration in TCP/IP networking and systems.

Why I love FreeWheel:
It’s extraordinarily exciting to work at a company that is at the center of an industry, helping to reshape and revolutionize it.

Max Goodberg

SVP, Services & Operations Silicon Valley

What I do now:
I lead FreeWheel's Services and Business Operations divisions. From pre-sales support through network architecture, implementation and on-going expansion and support, Services works to ensure success and growth throughout the customer lifecycle. Business Operations is responsible for building and maintaining the structures necessary to achieve company results and enable rapid, intelligent scale across the global organization.

What I did before:
With a background in Engineering, I developed e-commerce businesses from data center to marketplace while staying focused on end-user experiences.

Why I love FreeWheel:
It's that rare combination of people, product, vision and timing that makes it exciting to come into work every day. Oh, and we're also helping evolve how the world views media.

Lisa Iadanza

SVP, Global Human Resources New York

What I do now:
I have the critically important job of laying the path for employees and guiding them through the employment lifecycle at FreeWheel.  I am accountable for providing the tools, employee programs and policies that FreeWheelers need to be successful while ensuring they are treated fairly and consistently throughout their employment experience.

What I did before:
I’ve been around the block a few times as an HR leader for technology and media companies, but never in an environment as much fun as FreeWheel’s!

Why I love FreeWheel:
FreeWheel is the first place I have worked where I feel I can totally be myself.   We have a richly diverse employee population with a strong common thread of hard work and humor.  The leadership team is passionate, transparent and committed to success, not just for the Company, but for the employees, as well.

Nick Ionita

SVP, Product Management Silicon Valley

What I do now:
I oversee FreeWheel's Product Management organization and help guide our overall strategy as we bring new products to market. 

What I did before:
I started my career as an Engineer turned Consultant at IBM, and then transitioned into Product Management at one of the largest media companies in the country.

Why I love FreeWheel:
It's amazing to be right in the middle of such immense industry change, and to be working with such a talented team that's helping make that happen.  FreeWheel has grown a lot since I joined, but it still has retained the culture and attitude that's made it great.  People here are laser focused on the opportunities ahead… and on what we should be doing for Bay to Breakers next year.

Yang Li

VP, Engineering Beijing

What I do now:
I am running FreeWheel’s core engineering team. My team is responsible for the entire backend system of FreeWheel product including ad serving, forecasting, reporting, ad invoicing and payment.

What I did before:
I was a researcher of Microsoft Research Asia working on distributed system and cloud computing.

Why I love FreeWheel:
It’s so exciting to work with a talent team and build something that is changing the video advertising industry.

Alex Ng

SVP, Global Operations New York

What I do now:
I am responsible for building a global video ad serving system and a world class operations team.

What I did before:
I spent over ten years at DoubleClick where I built and managed the growth of the DART global network.

Why I love FreeWheel:
I get all of the support and freedom at FreeWheel an ops guy can only dream of.

Melissa M. Roberts

General Manager, Enterprise Solutions New York

What I do now:
I am responsible for our customers and strategic partners in the Americas.

What I did before:
I have spent 15 years leading teams charged with taking the latest ad serving solutions into publishers and agencies, educating potential users, and closing deals.

Why I love FreeWheel:
I am deeply proud of the platform and people. Hands down, I have the best job in the industry.

James Rooke

General Manager, Business Solutions New York

What I do now:
I manage our FourFronts business, a private marketplace and set of programmatic solutions to help our clients better balance their supply and demand needs, governed by business models designed to meet the needs of our premium TV client base. 

What I did before:
I worked for Time Warner Cable's media & advertising business responsible for corporate strategy and roll-out of new initiatives to the media sales team. Previously, worked in consulting for both Ernst & Young and Capgemini as part of their media & entertainment practices.

Why I love FreeWheel:
Working alongside a team of driven, passionate and super bright individuals, to help the most important media companies in the world shape the future of our industry.

Jack Rotherham

CMO New York

What I do now:
My job is to help take FreeWheel and our company’s presence to the next level by crystalizing our collective solutions and leadership position around our sales efforts, our product and our brand.

What I did before:
I have had the good fortune of helping lead great brands, strong companies and dynamic entrepreneurial efforts across the media landscape.

Why I love FreeWheel:
Our people, our product and our position powering the future of television.

James Rothwell

VP, Business Development Silicon Valley

What I do now:
I ensure that FreeWheel has the broadest footprint in the ecosystem to enable our customers to grow and distribute their media businesses.

What I did before:
My whole career has been in advertising: firstly TV, then digital, so it makes sense that I am now working at a company focused on Digital TV.

Why I love FreeWheel:
Completely focused from day one, it's a privilege to work with a team of people who know where they're taking the business and why, and having a laugh along the way.

Tom Schmitt

COO & CFO Silicon Valley

What I do now:
I manage Enterprise Solutions (America's Sales team), Business Development, International (Sales, Services and Operations), the FourFronts Marketplace business and the Finance Team ensuring that companywide priorities are delivered timely and with quality through sound execution and minimal rik.

What I did before:
I have spent the last 30 years providing financial expertise and leadership in the technology space, most recently managing Salesforce.com’s R&D, Cloud Infrastructure, Product Management, Internal IT, Security and G&A organizations.  I’ve also played key roles in evaluating, integrating and managing strategic acquisitions.

Why I love FreeWheel:
Getting the chance to work with high energy and incredibly passionate people who are focused on transforming our customers and the industry is second to none.

Domenick Villamagna

VP, Global Networks New York

What I do now:
I am responsible for Freewheel’s  Production and Corporate Network infrastructure.  From design to implementation, I ensure our network runs smooth to meet the high demands of our client base.

What I did before:
I worked as the Lead Network Engineer at DoubleClick for close to 9 years. Before that, I worked on a Network Engineering team at a Market Data Provider and for a Satellite communication company.

Why I love FreeWheel:
Being here since 2008 and watching it grow from a small startup to the leader in an industry that is always evolving.  Helping build a network that has supported video ad delivery for the largest events on the web in the past 6 ½ years, makes me proud to be a FreeWheeler.

Di Wang

SVP, Engineering Beijing

What I do now:
I'm leading entire FreeWheel Engineering team in Beijing office to build and evolve our core product suite including two flagship SAAS platforms, i.e. Monetization Rights Management (MRM), Revenue Payment Management (RPM) with relevant product extensions and all frontend/underline technical infrastructures.

What I did before:
I was lucky to join FreeWheel on the very first day we opened the office in Beijing in July 2007 and spend years to grow its core engineering from scratch. Before that I served for four years as CTO in a local network security technology company in China after receiving my BS and Master degrees major in Computer Science from Tsinghua University.

Why I love FreeWheel:
I can’t imagine a more exciting place to work - teamed up with a bunch of experts to build, scale, and operate a leading technology infrastructure for upcoming TV innovation.

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